4 steps to building a resilient franchise
As global markets become more complex and competitive, resilience has become the defining factor that sets robust franchise systems apart. Anthony Aucar, head of projects at Glee Hospitality Solutions, shares four core principles for businesses looking to implement a sustainable, scalable franchise model.
Immersive and interactive: 5 ways tech is shaking up hospitality
From gamified loyalty programs to VR previews and AI personalization, digital innovation is transforming traditional guest stays into engaging, personalized experiences. Dr. Jassim Haji is president of the International Group of Artificial Intelligence and executive advisor for AI and Data Science at H.H. Sheikh Nasser AI Research and Development Centre. Here, he spotlights the technologies powering winning strategies across hospitality.
AI voice ordering to transform drive-thrus
Ready to take your order, voice-activated artificial intelligence systems are poised to revolutionize drive-thru operations across the region’s rapidly expanding quick-service restaurant market. Duncan Fraser-Smith, CEO of Craft Hospitality Group, spotlights the huge opportunities and possible challenges that this transformational technology presents.
How virtual reality is transforming pre-visit marketing
Beyond showcasing aesthetics, VR is increasingly enabling potential guests to experience spaces rather than simply interpret them. Monica E. Chikhani, founder and managing director of MEC Workshop, explores how this strategic tool instills confidence and reduces uncertainty, helping to convert interest into bookings.
Strengthening regional tourism through strategic investment and innovation
New funding models, technological advancements and sustainability frameworks are reshaping tourism development across the Middle East. Ahead of Future Hospitality Summit (FHS) Saudi Arabia, Jonathan Worsley, chairman of The Bench, organizer of the summit, gathered insights from three industry leaders on the sector’s evolving priorities and opportunities.
Lebanese cuisine in the limelight with master chef Sleiman Khawand
Lebanese cuisine continues to evolve with confidence, blending refinement with a deep respect for tradition. Sleiman Khawand, Lebanese master chef, culinary consultant and founder of Hospitality Professionals Academy, shares his perspective on this dynamic transformation.
Why creative concepts deserve fresh thinking
In a world of changing market dynamics and business models, perhaps the time has come to look differently at traditional franchisor–franchisee roles. Daniel G. During, principal and managing director at Thomas Klein International, asks whether teamwork and togetherness, rather than a transactional approach, could provide a winning formula for emerging ventures.
Mixing eye-catching design with relaxed elegance with Firas Alsahin
Firas Alsahin, co-founder and creative director at 4SPACE, reflects on how magical maximalism coexists with quiet luxury, layered jewel tones and sculptural details.
To franchise or build your own brand?
The Middle East has transformed into a franchising powerhouse, offering major opportunities for international businesses keen to expand. However, choosing the right model can be key to future success. Roy Hintze, partner at PwC Middle East, weighs the options and factors to consider, from concept type to growth plans and market dynamics.
Social commerce revolution drives direct bookings from Instagram and TikTok
Riky Bains, social media strategist, believes social platforms are no longer just inspiration channels. Rather, they are becoming fully integrated booking environments reshaping the hospitality journey. We explore this shift further.