Middle Eastern franchising: a new import
The MENA region has long been a gateway for international franchises, welcoming global brands eager to expand. Now, as the market matures and competition intensifies, regional entrepreneurs are increasingly taking their own concepts abroad with success. Nagi Morkos, founder and managing partner at Hodema Consulting Services, looks at how shifting market trends are redefining the region’s franchising story.
Building sustainable tourism through meaningful connections
Balancing rapid growth with responsible development is challenging for regional destinations. Naim Maadad, chief executive and founder of Gates Hospitality, explores how a collaborative approach between governments, businesses and local communities can deliver lasting benefits all round.
