Coffee is no longer just a beverage. It has become a key part of the hotel guest experience, influencing satisfaction, loyalty and overall stay quality. The We Proudly Serve Starbucks® Coffee Programme helps hotels make every cup count.
Meeting today’s hotel guest expectations
Today’s travelers expect more than comfort and convenience. Rather, they seek experiences that feel familiar, premium and thoughtfully delivered throughout their stay. Increasingly, coffee has become an essential part of the guest journey, shaping moments from breakfast and business meetings to social gatherings and relaxation. Exclusively offered through Nestlé Professional, the We Proudly Serve Starbucks® Coffee Programme enables hotels to serve trusted Starbucks® beverages while maintaining their own identity and atmosphere. Whether in a lobby cafe, lounge, restaurant or other guest-facing space, the program helps hotels deliver a coffee experience that guests recognize and trust.
Bringing Starbucks® coffee to hotel hospitality spaces
At the heart of the program is a curated menu of Starbucks® beverages crafted using 100 percent Arabica coffee beans. Moreover, every beverage is prepared according to Starbucks® standards. Guests can enjoy familiar favorites such as Cappuccino, Latte and Flat White. They can also choose signature beverages, including White Chocolate Mocha and Starbucks® Frappuccino® blended beverages. Furthermore, seasonal campaigns and beverage innovation help hotels keep their coffee offering fresh throughout the year. As a result, visitors have new reasons to return, while hotels continue to enhance the overall guest experience.
Premium Starbucks® coffee for hotels
Today’s consumers expect more than great taste. They also value consistency, quality and responsible sourcing. Nestlé Professional provides end-to-end operational support, including equipment installation, calibrated recipes, operator training, servicing and ongoing quality audits. As a result, hotels can consistently deliver Starbucks® beverages across every outlet. In addition, the program uses 100 percent Arabica coffee beans ethically sourced through the Starbucks® C.A.F.E. Practices verification program. This approach helps hotels meet growing guest expectations for premium quality and responsible sourcing.
Creating more guest moments with Starbucks® coffee
Most recently, the program expanded with the introduction of Starbucks® brewed coffee solutions. Consequently, hotels can bring premium coffee experiences to even more guest occasions. From breakfast service and executive lounges to meetings, conferences and gathering spaces, brewed coffee creates additional touchpoints throughout the guest journey.
Starbucks® and Nestlé Professional help hotels transform everyday coffee occasions into meaningful moments. Ultimately, the program reinforces the role that exceptional coffee plays in today’s hospitality experience.
