Nestlé announces global launch of a new Starbucks home products range

Nestlé announces global launch of a new Starbucks home products range

Nestlé announces global launch of new Starbucks home products

Nespresso-Starbucks home products range

Nestlé announces global launch of a new Starbucks home products range. The new range consists of 24 products, including whole bean and roast and ground, as well as the first-ever Starbucks capsules developed using Nespresso and Nescafé Dolce Gusto proprietary coffee and system technologies.

This is the first product launch since the two companies formally joined forces in August last year and created a global coffee alliance. “Our two teams have done an outstanding job in just six months. They developed a range of new and exciting premium coffees. These combine Nestlé’s coffee and system know-how with the Starbucks coffee, roasting and blending expertise,” said Patrice Bula, Executive Vice President, Head of Strategic Business Units, Marketing, Sales and President of Nespresso. “With Nescafé, Nespresso and Starbucks, Nestlé now has the best coffee portfolio to delight consumers around the world,” he added.

In the coming days, Nestlé will start rolling out these products in several markets across Asia, Europe, Latin America, Middle East and the U.S. Customers around the world will be able to enjoy their favorite Starbucks coffee at home when the products will become widely available in grocery stores and major online platforms.

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“We are very pleased to be able to provide our premium high-quality Starbucks coffees to customers at home. These will be available across the world’s most popular single-serve platforms, the Nespresso and Nescafé Dolce Gusto systems,” said John Culver, group president, Starbucks International, Channel Development and Global Coffee and Tea. “Today’s announcement further extends the global reach of Starbucks brand as we expand into new channels as part of a global coffee alliance with Nestlé.”

The new range of coffee products includes a variety of signature Starbucks blends and single-origin coffees, as well as a selection of classic beverages such as Caramel Macchiato and Cappuccino. All these products are from 100% high-quality Arabica coffee, ethically sourced from farmers in the world’s premier coffee growing regions. Through the global coffee alliance, Nestlé has the perpetual rights to market Starbucks Consumer Packaged Goods. This also includes Foodservice coffee and tea products around the world, outside of Starbucks coffee houses excluding Ready to-Drink products.

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Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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