Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.
This holiday season, celebrate with your nearest and dearest by sharing special, indulgent moments together with Nespresso’s specially-crafted iconic end of year range based on Nordic moments. Incorporating the growing Scandinavian-inspired cultural trends of Hygge and Fika, Nespresso is encouraging its customers to put the busy festive season on pause, for a moment’s connection with a friend or family member.
In partnership with renowned Danish designer, Louise Campbell, Nespresso has launched a range of limited edition original coffees and accessories, which take design and flavor inspiration from Nordic countries. Available to purchase in November are two unique, indulgent flavored coffees, one black coffee and a range of limited-edition accessories, designed with the most discerning of coffee and design aficionados in mind.
As part of Nespresso Original, the Nordic-inspired Limited Edition includes two new indulgent flavored coffees: Variations Nordic Almond Cake Flavoured and Variations Nordic Cloudberry Flavoured. Based on traditional Nordic ingredients and influences, the Variations Nordic Almond Cake Flavoured coffee features a combination of biscuit and vanilla aromas, with a Livanto base, inspired by the traditional Norwegian cake, Kvæfjordkake. The Variations Nordic Cloudberry Flavoured coffee features the delicate, tart taste of cloudberries, which grow in the extreme climates of the Nordic countries. The coffee has all the roundness of the Livanto base with sweet, jammy fruitiness and a hint of acidity.
For those that enjoy staying true to the original long black, Nordic Black coffee is available to purchase. It is an aromatic African and South American Arabica blend. Elegant, sweet fruity notes combined with a smooth and lingering cereal aftertaste to create a light-bodied, long, black coffee with medium intensity.
Louise Campbell’s Scandinavian influences are clear to see in the design of the Limited Edition capsules, sleeves and accompanying accessories. This range perfectly reflects the Nordic trend of stylish minimalism with traditional influences of nature as seen in designs, which illustrate the many layers of the Nordic culture and landscape. The collection will be completed by two limited-edition types of PIXIE Cups and a View Cube. Each accessory elevates every coffee moment, making for the perfect festive gift this holiday season.
Louise Campbell commented, “I was thrilled to bits when I heard that my proposal for making the capsules even more precious than they already are by varying the designs was accepted, making each of them as fascinating as pebbles on a beach and as irresistible to collect. I took this idea of variation with me through the rest of the campaign. I hope the products and designs will provide a breath of fresh, Nordic air during a very busy season. I also hope it will remind the viewer of the beauty of nature and the thrill of paying attention to detail. Each part of my work can be seen as a postcard from the North. Be it a capsule, a shopping bag or a sleeve.”
In addition to the series of capsules and accessories, a Limited Edition Essenza Mini metal machine will come in a modern silver color, designed to complement modern kitchen designs. The Essenza Mini provides the perfect Nespresso coffee experience and adds a stylish look and feel to any contemporary kitchen.
So, celebrate the joy of Nordic indulgence this festive season with Nespresso by sharing a coffee and a special connection with a loved one during the busiest time of the year. The range launches in boutiques and online on November 1st, 2019. The limited-edition coffee and accessories are available from Nespresso Boutiques at various ABC branches, City Center Beirut or online.
About Nestlé Nespresso SA
It is the pioneer and reference for the highest-quality portioned coffee. The company works with more than 100,000 farmers in 13 countries through its AAA Sustainable Quality™ Program to embed sustainability practices on farms and the surrounding landscapes. Launched in 2003 in collaboration with The Rainforest Alliance, the program helps to improve the yield and quality of harvests, ensuring a sustainable supply of high-quality coffee and improving the livelihoods of farmers and their communities. Headquartered in Lausanne, Switzerland, Nespresso operates in 80 countries and has 13,600 employees. In 2018, it operated a global retail network of approximately 800 boutiques.
About Louise Campbell
As a leading figure in contemporary Danish design, Louise Campbell experiments with free, unconstrained forms and new technologies. Her work is reputed for gently twisting not only everyday objects and situations, but also materials and manufacturing processes in new directions. She has been granted numerous awards for both her commercial designs and her one-offs, has worked with companies such as Louis Poulsen, Zanotta, Baccarat and Royal Copenhagen and her pieces can be found in museum collections across Europe and the United States.Add to Favorites