Healthy Farm nominated at Gulfood Innovation Awards

Healthy Farm nominated at Gulfood Innovation Awards

Global Food Industries Healthy Farm Plant Protein Burger

Global Food Industries Healthy Farm Plant Protein Burger

Healthy Farm Plant Protein Burgers and Biscuits nominated under ‘Most Innovative Halal Product’ and ‘Most Innovative Baked or Confectionery’ categories. Global Food Industries (GFI), a world-class value-added frozen food manufacturing company, was nominated for two major categories during Gulfood Innovation Awards 2019. Jacek Plewa, Global Food Industries‘ GM said, “These two nominations are a great honor for us and an enormous recognition of our products. Further inspired by these latest accolades, we will continue to innovate and provide our society with new and healthy products to promote overall well-being and healthy living. This is our responsibility to the families and local communities that we serve. We have ventured into plant-based protein food, under the new ‘Never from meat’ Healthy Farm platform. This is mainly due to our commitment to the environment and animal welfare. In turn we hope our consumers achieve a prosperous, healthier and happier future. Likewise, our Healthy Farm Biscuits are formulated with the proper amount of natural and superfood ingredients in line with our initiative to highlight the significance of healthy and mindful eating.”

Healthy Farm Plant Protein Burgers contain a healthy blend of superfoods with high amounts of proteins, vitamins, and minerals. “The zero-cholesterol burgers have no preservatives, monosodium glutamate (MSG), artificial colors, trans fats, dairy, eggs and gluten. The Healthy Farm Plant Protein Burgers are also suitable for vegan and vegetarian consumers,” said Plewa. The new burgers are the company’s response to the growing demand for plant protein food sources. Recent reports show that 40 per cent of consumers in the UAE have expressed keenness to try healthier meat alternatives, GFI is the first and only local company to address this new shift in customer’s food preference in the UAE.

“Additionally, producing plant-based burgers entails the use of significantly less water, less land, and less energy than the traditional process. It also reduces greenhouse gas emissions.  This is critical as less than four per cent of what animals eat goes into meat and milk production. The rest is released as methane, a high-potent greenhouse gas,” continued Plewa.

The tasty and nutritious Healthy Farm Biscuits, on the other hand, have no artificial colors, no trans fats, no genetically modified organisms (GMOs), no eggs, no sesame, no high fructose corn syrup, no artificial sweeteners, and no artificial preservatives.

These first-of-its-kind biscuits contain 30 per cent less fat and 25 per cent more fiber than ordinary biscuits and are available in five varieties. Infused with superfood ingredients, each product comes with unique nutrient combinations.” In keeping with Healthy Farm’s healthy and wellness commitment, the ‘Healthy Farm My Pledge’ initiative was launched, which represents a pledge to decrease Year-on-Year (YoY) the amount of salts, fats, sugars, and additives contained in its range of food offerings,” Plewa concluded.

Offering all natural, tasty, and superfood-infused products in frozen food and biscuits categories, GFI aims to reach more than two million consumers across the Middle East region guided by its ‘Nothing to hide, the choice is yours’ principle.

 

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About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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