Italian delicacies with taste with GB Mantelli, founder and brand ambassador of Venchi 1878

Italian delicacies with taste with GB Mantelli, founder and brand ambassador of Venchi 1878

GB Mantelli brand ambassador and founder of Venchi

Giovanni Battista (GB) Mantelli is not only the keeper of Venchi traditional recipes but also the creator of innovative chocolates. We spoke to him to find out more about the brand and his plans for the Middle East.

What can you tell us about the inspiration behind opening the ChocoGelateria boutique in Dubai Mall?

Venchi ChocoGelateria is a celebration of Italian craftsmanship and culinary passion. It seamlessly blends the finest Piedmontese chocolate traditions with refreshing gelato. However, the inspiration behind opening this boutique in Dubai Mall was to offer an indulgent experience to chocolate and gelato lovers. Essentially, Venchi ChocoGelateria in Dubai Mall pays homage to the Italian passion for flavor and quality. Moreover, it provides a decadent journey through the world of chocolate and gelato. This transports our customers to the heart of Italy with every bite, creating an unforgettable experience.

What sets Venchi’s ChocoGelateria apart from other chocolate and gelato establishments?

Venchi ChocoGelateria distinguishes itself by marrying the Italian artistry of chocolate making with the refreshing allure of gelato. Furthermore, our commitment to using premium ingredients ensures the highest quality, while our innovative recipes blend tradition with modernity. Each scoop of gelato and every single wrapped chocolate praline is crafted with precision and passion by our master artisans. Furthermore, it promises an exquisite sensory experience of Italian dessert and Gianduja. Moreover, Venchi ChocoGelateria focuses on authenticity, passion and creativity, offering a unique fusion of flavors and textures.

What role does the partnership with Azadea Group play in Venchi’s expansion into the Middle East?

Our partnership with Azadea Group plays a pivotal role in Venchi’s expansion into the Middle East and Africa. Leveraging Azadea’s extensive regional expertise, infrastructure and network is crucial.

Furthermore, Azadea’s deep understanding of local markets and proven track record in retail operations provide Venchi with a strategic advantage. Moreover, this collaboration accelerates Venchi’s growth trajectory. It also provides the brand access to prime locations, logistical support, and tailored marketing initiatives for Middle Eastern consumers. Together, Venchi and Azadea Group forge a formidable partnership driving the brand’s expansion and presence in these dynamic regions.

What are the latest trends in chocolate?

In recent years, chocolate trends have shifted toward a balance of indulgence and functionality, catering to health-conscious consumers without compromising on taste. Moreover, there’s a growing demand for Italian chocolates that are low in sugar but still indulgent. These chocolates utilize the natural occurring sugar of Piedmontese hazelnuts, Sicilian almond and pistachio, maintaining rich flavor profiles. This trend reflects a desire for chocolates that not only satisfy cravings but also contribute to overall well-being. Therefore, offering a guilt-free indulgence for discerning consumers.


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About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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