To franchise or build your own brand?
The Middle East has transformed into a franchising powerhouse, offering major opportunities for international businesses keen to expand. However, choosing the right model can be key to future success. Roy Hintze, partner at PwC Middle East, weighs the options and factors to consider, from concept type to growth plans and market dynamics.
Executive chef Robin Höfer makes the case for Germany’s culinary rise
German chef Robin Höfer, trained in Michelin-starred kitchens across Europe before joining Ossiano in Dubai. He now leads Restaurant Kraken Dubai as executive chef. In this article, he spotlights how German cuisine is gaining traction.
