Maarten P. Drenth, regional general manager for Egypt and Africa at IHG Hotels & Resorts, shares how luxury hotels are rethinking ways to attract and retain high-net-worth travelers, using his property as a practical example.
How do you move beyond predictable luxury and offer something more meaningful to high-net-worth travelers?
Modern luxury is defined by personalization, not just grandeur. Consequently, it needs to enhance the guest experience. For example, it is through InterContinental’s service philosophy of worldly understanding and flair that we create tailored journeys and avoid standardized stays completely. From signature dining at Al Khal and Fayruz to bespoke itineraries, we curate every detail carefully. Furthermore, our direct connection to Stars Center Mall enhances convenience, while offering seamless lifestyle and retail experiences for every guest. Moreover, from our personalized arrival moments to dedicated butler service, we create meaningful micro-moments, while strengthening guest belonging and connection.
How are you turning Egypt’s heritage into something lived and personal for your guests?
At InterContinental Cairo Citystars, guests experience Egypt’s heritage firsthand. Moreover, they engage with culture beyond observation through immersive and meaningful moments. From the moment guests enter our lobby, they are immersed in decor reflecting Egyptian identity. Consequently, we create an immediate cultural connection. In addition, our service staff share insider tips. Also, our concierge team curates authentic cultural experiences, while connecting guests with artisans and storytellers. Within the hotel, Al Khal restaurant, welcome amenities and Egyptian breakfast specialties bring local flavors to life, thereby enriching each guest experience. Every recommendation is thoughtfully tailored. Accordingly, each one transforms heritage into a personal journey that feels lived, meaningful and memorable for every guest.
What are the expectations of high-net-worth travelers and how do you anticipate them?
High-net-worth travelers value time, privacy, authenticity and personalization, while expecting seamless and intuitive experiences throughout their entire journey. At InterContinental Cairo Citystars, we anticipate these expectations. Thus, we deliver service rooted in worldly understanding, insider wisdom, flair and perfection. The journey begins before arrival with personalized airport meet-and-assist services, while guests enjoy private check-in. Furthermore, we use guest insights and preferences to tailor every stay. This, in turn, ensures personalized experiences while our teams deliver intuitive and unscripted service. Through cultural fluency and exclusive local experiences, we ensure every visit feels personal, meaningful and distinctly aligned with our brand standards.
