Social commerce revolution drives direct bookings from Instagram and TikTok

Social commerce revolution drives direct bookings from Instagram and TikTok

Riky Bains, social media strategist, believes social platforms are no longer just inspiration channels. Rather, they are becoming fully integrated booking environments reshaping the hospitality journey. We explore this shift further.

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Egypt bets on North Sinai as next tourism frontier with billions in development projects

Egypt bets on North Sinai as next tourism frontier with billions in development projects

Egypt is scaling up development across Sinai, with North Sinai emerging as a key focus for tourism and investment growth.

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The evolution of pastry from tradition to modernity with chef Pascal Hainigue

The evolution of pastry from tradition to modernity with chef Pascal Hainigue

Pascal Hainigue, chef of Auberge de l’Ill and Le Chef Awards 2025 France honoree, shares his perspective on balancing tradition and innovation in French pastry, while redefining creativity through modern gastronomy.

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Jordan’s USD 9 billion investment set to unlock new hospitality growth

Jordan’s USD 9 billion investment set to unlock new hospitality growth

The Jordan Tourism Board (JTB) officially announced that visitor arrivals from GCC nations reached record-breaking levels throughout 2024.

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Foodics launches ‘Forward Together’ initiative to support F&B operators across MENA

Foodics launches ‘Forward Together’ initiative to support F&B operators across MENA

Foodics has introduced “Forward Together” (قدها مع بعض), a targeted relief initiative designed to support restaurant operators navigating rising costs and evolving market pressures across the region.

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