Atelier House Hospitality and Tashkeel to launch a new homegrown restaurant in January 2024

Atelier House Hospitality and Tashkeel to launch a new homegrown restaurant in January 2024

Atelier House Hospitality and Tashkeel have revealed plans to open the homegrown, sustainable, farm-to-table restaurant Gerbou, which means “welcome to my humble abode” in Arabic. Kristina Zanic Consultants designed the restaurant, opening in January 2024. It explores Arab and Emirati culture with recipes by Emirati chef Sahar Al Awadhi.


At the helm of this restaurant is Chef Ionel Catau, who curates a culinary journey highlighting Arab, Emirati, and international cuisines. He places great importance on utilizing locally sourced, organic, and sustainable ingredients. Chef Catau’s culinary expertise seamlessly blends a variety of cooking techniques with the rich tapestry of Arab and Emirati culture. The result is an exceptional dining experience designed to captivate the discerning palates of our guests. The restaurant pays homage to UAE’s rich heritage while catering to contemporary tastes. The culinary team intends to incorporate outdoor underground pit cooking, infusing dishes with smoke-infused flavors reminiscent of Emirati traditions.

“Atelier House Hospitality and Tashkeel are proud to have chef Ionel Catau lead the culinary direction of this concept. His commitment to exploring the origins of Arab and Emirati cuisine and dedication to sustainability, aligns with Gerbou’s core values. We are confident that, under his guidance, the restaurant shall set a new standard for dining in the UAE,” said Panchali Mahendra, president of Atelier House Hospitality.
Chef Catau added: “I am truly honored to be part of this restaurant and to lead this culinary endeavor. My journey in Michelin-starred restaurants has instilled in me a commitment to excellence. I am excited to present a sustainable menu that showcases the best of Arab and Emirati cuisine while respecting cultural traditions.”


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Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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