Crafting a billion-dollar hospitality project through identity and design-thinking

Crafting a billion-dollar hospitality project through identity and design-thinking

Within hospitality projects, luxury surpasses mere lodging, evolving into an immersive experience. The synergy between brand identity and design resembles a captivating performance. Nour El Sheikha, brand and identity designer at BRASH Agency, tells us more about the art of harmonizing color, form and narrative.

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