With a median age of just 22 years, the Middle East is one of the world’s most youthful regions. Millennials, or Generation Y, account for one quarter of the region’s population and are expected to make up 75 percent of the workforce by 2025. Ralph Nader, CEO of Amber Consulting, shines a spotlight on this demographic of digitally savvy young adults born between 1980 and 2000, who hold such huge potential if targeted correctly
Millennials: The gamechangers
With a median age of just 22 years, the Middle East is one of the world’s most youthful regions. Millennials, or Generation Y, account for one quarter of the region’s population and are expected to make up 75 percent of the workforce by 2025. Ralph Nader, CEO of Amber Consulting, shines a spotlight on this demographic of digitally savvy young adults born between 1980 and 2000, who hold such huge potential if targeted correctly