Middle East embraces growing trend of milkshakes and smoothies
The Middle East is witnessing a gradual transformation in its drink culture, with new trends emerging across the region. While coffee shops have long been prominent in city centers, the rise of smoothie and milkshake chains is now evident. These chains, both local and global, are rapidly gaining popularity and changing consumer habits. Nandini Roy Choudhury, client partner of F&B at Future Market Insights, highlights the competitive nature of this shift.
How Lesaffre Gulf is shaping the future of baking in the ME – insights from Eduard Toth, GM and subregion director for ME & EA
Lesaffre, a global leader in fermentation and baking solutions, has been driving innovation for over a century.
Turkey’s economic outlook and its implications for the hospitality and tourism sector
Türkiye’s economy is navigating a period of moderated growth, controlled inflation and gradual policy adjustments, setting the stage for key developments in the hospitality and tourism industries. According to the Türkiye Economic Outlook report by Seda Güler Mert chief economist at Garanti BBVA | chief economist of Türkiye at BBVA Research, the outlook suggests a stable transition despite global uncertainties. Consequently, this could have notable impacts on tourism, investment, and consumption patterns in the coming years.
How to master storytelling for authentic marketing in hotels
Modern travelers now seek more than accommodation, as they desire immersive experiences, emotional connections and stories that deeply resonate. Consequently, storytelling in hotel marketing becomes a powerful tool, creating lasting impressions, building guest loyalty and setting brands apart competitively. Dr. Maria Frangieh, CEO of Socialprise, explores how hotels can craft compelling narratives that captivate audiences and strengthen their overall brand identity.
