National Geographic listed the 2018-2019 New Year’s Eve party held at Beirut’s Downtown Nijmeh Square among the world’s top 10 celebrations. HN wanted to learn what the key to that stellar recognition was and contacted its. Communication to find out why.
Commenting on the event, CEO, Waddah Sadek said, “The two principal challenges we faced was limited time, namely a single week and the other was a $250 thousand budget from Beirut’s Municipality, which drove us to really push our abilities to make the impossible, possible.”
The company’s Managing Partner of its. Events division Ezzat Kraytem added, “We were under tremendous pressure to not only meet the absurdly-short deadline, but to push the bar even higher compared to last year’s event, which we also organized. The thinking was based on creating an entertaining concept, as well as help Lebanon regain its international standing.”
After extensive deliberations, the organizers deemed it necessary not to exclude anyone from the festivities and so designed a 360-degree 4-meter elevated stage encircling the famous 1930s clock tower to allow all present an unobstructed view of the evening’s performers. Towering 6 meters above the stage was a first of its kind countdown clock projected using powerful lights straight up into the sky and was therefore visible from great distances. The clock’s countdown timer was synched to set-off a fireworks show at the stroke of midnight.
The event was attended by 60,000 people and breathed new life into an area rich with history and tradition.
