Furniture Line opens EMU Beirut flagship store in Downtown Beirut

Furniture Line opens EMU Beirut flagship store in Downtown Beirut

EMU

Furniture Line SAL celebrated the grand opening of the EMU Beirut Flagship Store on Thursday, September 25th, located in the heart of Downtown Beirut on Allenby Street.

EMU, renowned for its contemporary outdoor furniture, joins Furniture Line’s portfolio of affordable Italian luxury brands, including Natuzzi, Bonaldo, Kartell, Calligaris, Alf DaFre, and Unopiu.

The launch event offered a lively, stylish atmosphere infused with an unmistakable Italian flair. Guests enjoyed espresso martinis, artisanal gelato, tiramisu, fresh pasta, and pizza stations, creating a festive evening that perfectly blended design, lifestyle, and gastronomy.

Press, design enthusiasts, and industry tastemakers were invited to explore EMU’s latest outdoor furniture collection, showcasing modern Italian design combined with durability and comfort.

Adding to the event’s prestige, members of EMU’s Italian team personally welcomed attendees, sharing the brand’s legacy of craftsmanship, innovation, and excellence in outdoor living.

As the official distributor of EMU in Lebanon, Furniture Line’s Beirut flagship represents a key milestone in elevating the regional furniture market. By introducing EMU’s globally recognized designs, Furniture Line continues to enrich Lebanon’s growing design and lifestyle scene, offering furniture that combines functionality with elegance.

 

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Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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