Ishraq Hospitality and Samco Holding have joined forces to launch two major hospitality developments in Egypt’s New Administrative Capital.
Holiday Inn Express Cairo New Capital
The first project, Holiday Inn Express Cairo New Capital, will be strategically located in the heart of the capital’s bustling business and residential district. This hotel will feature 125 smartly designed rooms, perfectly tailored for modern travelers who value comfort, convenience and functional design in their stay. Moreover, the property will include flexible workspaces, energizing social areas and sleek interiors to serve both business and leisure guests. By focusing on simplicity and efficiency, this new Holiday Inn Express aims to redefine guest experiences in one of Egypt’s fastest-growing areas.
The Five Hotel Apartments Cairo
Simultaneously, the second project, The Five Hotel Apartments, will introduce 100 contemporary serviced apartments for long-term and extended business stays. Each apartment will offer residential-style living paired with premium hotel services to ensure both comfort and consistency throughout every guest’s stay. Additionally, the property will feature wellness spaces, co-working lounges, and social hubs tailored to today’s professional and family lifestyle needs. Positioned within Samco Holding’s visionary development, “The Five,” the apartments benefit from proximity to commercial hubs, offices, and lifestyle destinations. This combination of convenience and community positions the project as a preferred choice for professionals, families and relocating executives alike.
Strategic growth
Importantly, Ishraq Hospitality’s operational excellence and global brand affiliations will ensure world-class service and long-term brand trust for both properties. These developments underscore the strategic ambitions of both partners to shape Egypt’s evolving hospitality sector with forward-thinking, sustainable solutions. Furthermore, the partnership highlights a mutual commitment to innovation, quality and value creation in high-potential markets across the region. Together, Ishraq Hospitality and Samco Holding aim to set new benchmarks in hotel and serviced apartment standards.
Moreover, Sherif Beshara, group CEO of Mohamed & Obaid AlMulla Group, commented: “We are pleased to join hands with Samco Holding, a company known for its pioneering role in Egypt’s urban transformation. Furthermore, Hisham Taha, chief commercial officer at Samco Holding, added: “This partnership with Ishraq Hospitality is built on shared values of innovation, excellence and long-term vision.”
