Visitor spending in Jordan
Visitor spending from Asia grew by 42.9 percent, significantly increasing overall tourism income in early 2025. Likewise, European tourists contributed a 35.6 percent increase, diversifying Jordan’s visitor markets substantially. Additionally, visitors from the United States spent 25.8 percent more, reflecting growing transatlantic interest in Jordan. Furthermore, tourists from Arab countries increased expenditures by 11.5 percent, reinforcing the region’s importance to Jordan’s tourism economy.
Jordan’s hospitality sector
Jordan’s hotels and resorts experienced higher occupancy rates, especially in luxury and mid-range categories, during the first half of 2025. Moreover, growing investments improved infrastructure and services to satisfy modern traveler demands effectively. Furthermore, restaurants and hospitality providers benefited directly from rising international visitor numbers and higher spending levels. These developments also generated new employment opportunities throughout Jordan’s hospitality and tourism sectors nationwide.
Jordan’s challenges
Nevertheless, tourism revenue declined by 3.7 percent in June 2025, mainly due to regional geopolitical tensions impacting visitor confidence. However, this minor setback did not alter the overall positive growth trend for the year’s first half significantly. The government responded by enhancing security measures and increasing promotional activities nationwide. These efforts aim to sustain visitor confidence and diversify Jordan’s tourism offerings moving forward effectively.
Jordan’s future
The Central Bank of Jordan data confirms steady tourism growth supporting hospitality industry expansion across the country. With ongoing investments and strategic planning, Jordan is positioned to strengthen its competitive advantage as a Middle East travel hub. Moreover, diverse visitor markets provide resilience to the tourism economy’s future prospects. Jordan’s rich heritage, natural beauty, and improving infrastructure continue to attract travelers from around the world.
For the full report: https://www.cbj.gov.jo/ebv4.0/root_storage/en/eb_list_page/april_2025.pdf
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About author
Rita Ghantous
Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.
