Premier Inn Middle East unveils plans for regional expansion, confirming a new phase of hotel openings across the GCC.
The agreement outlines development of six to eight new Premier Inn hotels across the UAE and Saudi Arabia regionally. Consequently, representing around AED 2 billion investment, the planned openings will double Premier Inn’s current regional hotel portfolio scale significantly. Specifically, the hotels target high demand city and airport locations in Dubai, Abu Dhabi, Ras Al Khaimah, Riyadh and Jeddah. Currently, Premier Inn Middle East operates 11 hotels across the UAE and Qatar through its Emirates Group and Whitbread partnership. Therefore, the expansion supports UAE and Saudi tourism ambitions as demand rises for internationally branded, high-quality, mid-market accommodation.
Accordingly, Simon Leigh, the managing director, commented on the expansion plans. He said: “The partnership with Equitativa Real Estate is an exciting step forward for Premier Inn in the region. It supports our ambition for long-term, sustainable growth. We look forward to bringing more Premier Inn hotels to markets where the demand for high-quality, mid-market accommodation continues to outpace supply.”
Sylvain Vieujot, chairman, Equitativa Real Estate, added: “We’re pleased to partner with Premier Inn Middle East as we expand into hospitality. Furthermore, Premier Inn’s respected brand and strong value proposition align well with the needs of travellers across the GCC.”
Premier Inn currently operates 11 hotels across the Middle East with plans for regional expansion.
