Rotana highlighted its diverse collection of hotels and resorts at World Travel Market (WTM) London 2022.
With an aim to operate around 30 Edge by Rotana properties in the region by 2027, Rotana recently announced the openings of two new Edge by Rotana-managed hotels in the United Arab Emirates (UAE), namely Arabian Park and Damac Hills 2 in Dubai. The group has also signed an agreement for an Edge by Rotana hotel in Istanbul.
Rotana has also signed agreements for several new openings over the coming year, including the management agreement of Bloom Arjaan by Rotana, which is located on Abu Dhabi’s Saadiyat Island. In Oman, Rotana’s new hotel in Muscat’s Al Mouj Development is due to open in Q1 2023. The group has also signed for The Residences by Rotana to provide villa accommodation in the port city of Bodrum on Turkey’s southwest coast. In Qatar, Rotana will open two new properties: Bin Al Sheikh Residences by Rotana and Riviera Rayhaan by Rotana in Doha, thereby adding 688 keys to its existing portfolio.
Underlining its strong focus on expansion in Africa, Rotana will make its foray into the Algerian market with the launch of Azure Rotana Resort & Spa in the port city of Oran, which is scheduled to open in Q2 2023. Luxor Rotana, slated to launch by the end of 2023, is one of six new Rotana hotels in Egypt, with properties in the pipeline for New Cairo and the popular North Coast in 2024. Rotana also recently signed an initial deal for a five-star resort in Benin, West Africa.
Additionally, the hotel giant announced the opening of the first five-star hotel in Dammam, Dana Rayhaan by Rotana, Slemani Rotana in Sulaymaniyah and the relaunch of Johari Rotana in Tanzania.
Commenting on the expansion Guy Hutchinson, president and CEO of Rotana, said: “Following a year of sustained performance and continued expansion, we are gearing up for an even more promising 2023, building on the success of our strong portfolio with the opening of new hotels in key markets across the MENAT region and beyond. We work very closely with several regional destination boards to continue boosting tourism and our new openings will contribute towards those goals.”
Rotana currently operates 72 hotels in the Middle East, Africa, Eastern Europe and Turkey, serving more than six million guests per year, including an impressive 10,012 keys across 36 hotels in the UAE alone. With a robust developing pipeline, the hospitality group is on track to expedite landmark developments and hotel signings in line with its tenacious expansion plan.