Phocuswright forecasts a boom in the global tours, activities and attractions industry
According to Phocuswright’s joint travel research report with Arival — The Outlook for Travel Experiences 2019-2025 — travel experiences represented USD 253 billion in global gross ticket revenue in 2019, making it the third-largest sector of tourism after transportation and accommodation. Tours, activities and attractions (TAA) was the hardest-hit area of travel during the pandemic but has bounced back largely due to shifts in traveler behavior. Post-pandemic changes in shopping and booking behavior have fueled the growth of the TAA industry.
Rotana highlighted its bold expansion plans at World Travel Market London
Rotana highlighted its diverse collection of hotels and resorts at World Travel Market (WTM) London 2022.
