Ask any bartender, cafe owner, mixologist or barista and they’ll tell you that matcha constantly features on their lists of in-demand ingredients. Rooted in Japan and well on the way to becoming a global phenomenon, this powdered green tea is now also causing a stir across regional markets, featuring in everything from rose-cardamom iced drinks to matcha-infused dates. Here, three industry professionals explain why matcha is much more than just a passing fad.