Maya Chams Ibrahimchah, founder and president of Beit El Baraka and Beit Kanz, is a leading Lebanese social entrepreneur transforming the hospitality industry. By merging food, heritage and economic empowerment, she’s proving that hospitality can drive real social change. In this article, she discusses how to create a purpose-driven model that supports farmers, creates jobs and preserves culture, showing that impact and profit can go hand in hand.