Closer to home: domestic tourism has its day
Tourism is undoubtedly enjoying a post-pandemic boom. However, travel patterns are changing, with a rising number of vacationers choosing to spend time nearer to where they live. Nagi Morkos, founder and managing partner at Hodema Consulting Services, shares his thoughts on how the hospitality industry can tap into this growing trend.
The battle of the cafés with Nagi Morkos, founder and MP at Hodema Consulting Services
Well-established business models and numerous success stories have combined to make hospitality and food and beverage highly popular segments for prospective franchisees. However, in a competitive market, brimming with brands, making the right choice is critical. Nagi Morkos, founder and managing partner at Hodema Consulting Services, considers the key trends and new opportunities emerging this year.
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