Raising the bar for innovation and inclusion with Zahra Azmoodeh

Raising the bar for innovation and inclusion with Zahra Azmoodeh

Zahra Erfanian Azmoodeh

Zahra Erfanian Azmoodeh, mixologist at Atlantis The Royal, has worn many hats throughout her decade-long journey in hospitality. From barista to bartender to mixologist, she combines technical skill with creativity and genuine passion. Here, she shares how she’s helping shape a more inclusive and forward-thinking cocktail scene.

 

How does your recognition as a top female bartender in the UAE influence the local bar scene and inspire women in the industry?

I hope to show the world that women behind the bar are passionate, creative and meticulous in everything they do. Moreover, my goal is to help shape an industry where talent, skill, and collaboration matter far more than gender ever could. Ultimately, if my journey inspires other women to step behind the bar with confidence, that’s something I’ll always be proud of.

What are the most popular liqueurs in today’s cocktail scene?

Versatile liqueurs like Maraska Maraschino are having a moment; after all, they’re essential ingredients in many timeless cocktail classics worldwide. I’m also thrilled to see regional spirits like arak finally gaining more attention across both traditional and contemporary bar menus. Notably, it’s a beloved staple in Iran and close to my heart, yet it remains surprisingly underrated on a global scale. Now, it’s exciting to witness arak being reimagined in fresh, modern ways that honor its roots while attracting new audiences.

Are there any new or unexpected liqueur flavors gaining traction globally?

Lately, pandan has become one of my latest obsessions. Its subtle, grassy sweetness is trending across Asia and spreading internationally in cocktails.
Consequently, it’s now making its way into creative drinks throughout the Middle East and Europe, adding unique depth to bar programs. In addition, I’m a big fan of banana liqueur, aromatic and often overlooked, it offers rich character when skillfully used in cocktails. Ultimately, when used with intention, banana liqueur adds beautiful complexity to a drink, transforming it into something memorable and layered.

How are trends like low-ABV or health-conscious drinking influencing liqueur choices?

These trends are shaping how we craft cocktails today. Every liqueur has a specific ABV and sugar level, so bartenders are now more intentional with their ingredients. Low-ABV choices help maintain balance and depth without overpowering the drink, while paying attention to sugar content is equally important, especially depending on the mixers used.

 Which classic liqueurs are making a comeback and how are they being reimagined in modern cocktails?

Maraschino is making a comeback, and unsurprisingly, its presence in classic cocktail books continues to appear time and again. Furthermore, its distinct and slightly niche flavor allows bartenders to experiment creatively with bold, modern or even locally sourced ingredients. Therefore, this versatility makes maraschino an exciting ingredient to use, especially for those looking to craft unique yet familiar cocktails. Ultimately, it’s all about breathing new life into timeless flavors while respecting the heritage of traditional cocktail-making techniques.

 

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About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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