Spark by Hilton Makkah Aziziyah to open in 2026
Hilton is set to expand its presence in the kingdom with the upcoming Spark by Hilton Makkah Aziziyah. The debut of this new property marks the arrival of Hilton’s premium economy brand to the Middle East and Africa for the first time. Scheduled to open soon, the hotel aims to deliver comfort, convenience and value to guests visiting one of the world’s most sacred destinations.
Shaping the future of hotel luxury through experience-driven design
Luxury hospitality is evolving beyond marble lobbies and fine linens. Norman Cescut, founder and CEO at Desita, has the lowdown on how high-end hotels are defined by emotion, culture and purpose.




