Efficiency vs. emotion: why restaurant labor is at a crossroads

Efficiency vs. emotion: why restaurant labor is at a crossroads

Automation may be firmly entrenched in F&B operations worldwide, but a rebalancing of the scales now appears to be underway. Mark Dickinson, of DONE! Hospitality Training Solutions believes this return to center is a timely reminder that technology should serve us – not replace us.

A quiet shift is unfolding. You may not see it immediately, but if you pause long enough – between the clinking of cutlery and the silence of a late kitchen – you’ll feel it. The restaurant, that theater of flavor and connection, is changing.

Until recently, everything in restaurants was done by hand. Each plate bore the essence of human touch. A dish was a message. A server, the storyteller. A host, the welcome. It was deeply human.

Then the world moved faster. People wanted speed, ease and predictability. Technology listened. Machines arrived. Screens replaced menus. Robots flipped burgers. Artificial voices began taking drive-thru orders. It was efficient, smart and clean.

But somewhere along the way, something essential risked being lost: the human spirit.

Rediscovering the human touch

Now we find ourselves at the dawn of what I call ‘The New Human.’ Not a rejection of machines, nor fear of change. Rather, a return to center: a reminder that technology should serve us, not replace us. This is especially relevant in restaurants, where what people truly hunger for cannot always be cooked. They crave being seen. Heard. Acknowledged. Loved.

This is the invitation for the new era: to create ‘a human/machine ecosystem’ where technology handles mechanics and people deliver magic.

Machines excel at repetition. They don’t get tired, forget to smile or complain. But they can’t look you in the eye and ask, “How was your day?” They won’t notice you’re celebrating an anniversary or coming from a funeral. Machines can’t intuit mood, adjust tone or offer kindness in silence. Only people can do that.

In this fast-approaching future, let machines do what they do best: measure, monitor and move. Let them track stock levels, calculate split bills or carry plates if it helps. But let humans lead the experience. Let them be trained not merely in serving, but in sensing. Let them rise – not fall – with technology.

The era of the custodian

The labor of tomorrow will be less about doing and more about being. Future servers may no longer run orders from kitchen to table. Instead, they’ll become custodians of the moment – reading guests, sensing atmosphere and making tables feel like home. This is not a demotion of labor, but a promotion of humanity.

Change is required. The jobs we used to know may fade. But in their place, new roles will blossom: experience coordinators; robot supervisors; and guest ambassadors. Titles may sound unfamiliar, but at their heart, they’re simply expressions of something timeless – service.

There is fear, of course. People wonder whether there will be jobs left. But this is the wrong question. The real question is: What kind of work will we choose to keep sacred? The answer lies in whatever work still requires a soul.

A labor-focused balancing act

The path forward will not be smooth. Some will rush into automation too fast. Others will resist entirely, clinging to nostalgia that no longer serves. But the wise will pause, assess and build with both hands – one human, one machine – shaping restaurants that are efficient and alive.

Leading in this time requires more than skill; it demands vision. Owners, chefs and managers must not only adopt new tools but also protect hospitality’s heart. They must ask themselves not how we can save labor, but how we can elevate it.

The restaurant of the future will not look like the past – but it can feel like it. It can feel warm. It can feel intentional. It can feel like someone truly meant for you to be there. Maybe it will be better than anything we’ve ever known.

In the era of the New Human, let the machines deliver the function and let people serve the feeling.

Mark Dickinson

Mark Dickinson
Hospitality Training Solutions
DONE!
done.fyi
@edgeofgreatness
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