The Lebanese Ministry of Tourism jumpstarts tourism with “Ahla Bhal Talleh” campaign

The Lebanese Ministry of Tourism jumpstarts tourism with “Ahla Bhal Talleh” campaign

Lebanese Tourism Minister, Walid Nassar, recently launched the 2022 summer campaign, “Ahla Bhal Talleh,” in collaboration with Live Love Lebanon NGO, under the auspices of Prime Minister-designate Najib Mikati. A ceremony, held at the Middle East Airlines Training and Conference Center on Wednesday, July 20, brought together Lebanese ministers, representatives of tourist institutions, VIPs, press, and workers in the private and tourism sectors. 


Live Love Lebanon’s, co-founder Eddy Bitar delivered a speech in which he explained the rise of Live Love Lebanon and the work that led to it becoming a leading tourism platform. He also added: “It is all about cooperative work, which is why we’ve partnered with the Ministry of Tourism in hopes of reaching the Lebanon we dream of.”

Nassar reaffirmed the importance of collaboration and the role of the private sector, which he referred to as a permanent contributor to the tourism sector that constitutes the backbone of the local economy.

He went on to add that “Ahla Bhal Talleh” is not the first nor last campaign to promote tourism internally and abroad. “The launch of campaigns and tourist packages is part of an integrated action plan that we started from the first day we assumed this position,” said Nassar.

He went on to add that the ministry’s priorities are the decentralization of tourism, with the increase of the ministry’s tourist offices, and encouraging the Lebanese diaspora to visit the country, as well as introducing the new generation born abroad to their Lebanese heritage.

According to the latest data, 1.2 million tourists are expected to visit Lebanon this summer, Lebanese expatriates making up 75 percent of the total. “The number of arrivals in May 2022 reached 300,867, compared to 157,694 in May 2021.”

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Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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