Firmly established as a hospitality investment hotspot, the GCC is now witnessing new industry trends, including growth beyond the luxury segment. These efforts to boost visitor numbers by broadening the tourism offering are already paying dividends in key regional destinations, as Kostas Nikolaidis, Middle East and Africa executive for STR, explains.
Two of the Middle East and Africa’s most respected, influential leaders in the hospitality sector were honored at the Future Hospitality Summit (FHS) on September 27.
The region is well placed to tap into the booming medical and wellness tourism segments, according to Ralph Nader, CEO of Amber Consulting, although a formalized strategic approach is needed to support sustainable sectoral growth.
Having cemented its status as a global tourist destination, the region is well placed to attract new investment for the industry, following a swift post-pandemic rebound marked by impressive visitor numbers, huge project pipelines and the introduction of business-friendly initiatives, as Kostas Nikolaidis, Middle East and Africa executive for STR, explains.
With travelers seeking out better lodging experiences and affordable deals, cheap, chic offerings are proving to be the new industry disruptors, as Nada Alameddine, managing partner at Hodema Consulting Services, explains.
We caught up with Kashif Khalid, IATA’s regional director for the Middle East and Africa, to discuss everything related to travel.