Saudi Arabia’s vision for sustainable luxury tourism unveiled in Soudah Peaks

Saudi Arabia’s vision for sustainable luxury tourism unveiled in Soudah Peaks

In a remarkable step toward diversifying its economy and enhancing its global tourism standing, Saudi Arabia is set to unveil an extraordinary luxury mountain tourism destination, Soudah Peaks. Located at an elevation of 3,015 meters above sea level on the kingdom’s highest peak, this ambitious project is a pivotal part of the Public Investment Fund’s (PIF) visionary efforts.

HRH Crown Prince Mohammed bin Salman launched a masterplan to develop Soudah and parts of Rijal Almaa into Soudah Peaks. It resides in an extraordinary natural and cultural environment in the Aseer region (southwest Saudi Arabia).

Crown Prince Mohammed bin Salman’s vision

Soudah Peaks represents a new era of luxury mountain tourism by providing an unprecedented living experience while preserving the natural environment, cultural and heritage richness of the area. Strategically aligned with Vision 2030, it supports tourism, economic growth (adding SAR 29 billion to GDP) and generates jobs. The masterplan aims to preserve the environment, diversify income and attract investments.
HRH Crown Prince Mohammed bin Salman, chairman of Soudah Development’s Board of Directors, said: “Soudah Peaks will be a significant addition to the tourism sector in Saudi Arabia and place the kingdom on the global tourism map while highlighting and celebrating the country’s rich culture and heritage. Visitors will have the opportunity to discover the beauty of Soudah Peaks, explore its rich culture and heritage, and experience the authentic hospitality of the local community. Soudah Peaks will offer unforgettable experiences amidst lush greenery, above the clouds.”

Development zones at Soudah Peaks

 The project aims to offer high-end, luxury hospitality services to over two million visitors throughout the year by 2033. The destination will be home to six unique development zones: Tahlal, Sahab, Sabrah, Jareen, Rijal and Red Rock. Each will offer a range of world-class facilities, entertainment and commercial attractions, as well as outdoor attractions dedicated to sports, adventure, wellness and culture.

Soudah Development’s sustainability commitment

By 2033, Soudah Development plans to provide 2,700 hospitality keys, 1,336 residences, and 80,000 sqm commercial space at Soudah Peaks. The project spans over 627 square kilometers of awe-inspiring nature, with less than 1 percent of the land designated for construction. Thus, it reflects Soudah Development’s commitment to protecting and preserving the environment.
Saudi Arabia’s visionary initiatives, exemplified by projects such as Soudah Peaks, underscore the nation’s commitment to innovation and sustainability. The integration of luxury and conservation showcases the kingdom’s unwavering dedication to striking a balance between progress and environmental responsibility. Saudi Arabia is firmly establishing its position on the global stage as a destination that offers extraordinary experiences.


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Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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