HRH Crown Prince Mohammed bin Salman launched a masterplan to develop Soudah and parts of Rijal Almaa into Soudah Peaks. It resides in an extraordinary natural and cultural environment in the Aseer region (southwest Saudi Arabia).
Crown Prince Mohammed bin Salman’s vision
Soudah Peaks represents a new era of luxury mountain tourism by providing an unprecedented living experience while preserving the natural environment, cultural and heritage richness of the area. Strategically aligned with Vision 2030, it supports tourism, economic growth (adding SAR 29 billion to GDP) and generates jobs. The masterplan aims to preserve the environment, diversify income and attract investments.
HRH Crown Prince Mohammed bin Salman, chairman of Soudah Development’s Board of Directors, said: “Soudah Peaks will be a significant addition to the tourism sector in Saudi Arabia and place the kingdom on the global tourism map while highlighting and celebrating the country’s rich culture and heritage. Visitors will have the opportunity to discover the beauty of Soudah Peaks, explore its rich culture and heritage, and experience the authentic hospitality of the local community. Soudah Peaks will offer unforgettable experiences amidst lush greenery, above the clouds.”
Development zones at Soudah Peaks
The project aims to offer high-end, luxury hospitality services to over two million visitors throughout the year by 2033. The destination will be home to six unique development zones: Tahlal, Sahab, Sabrah, Jareen, Rijal and Red Rock. Each will offer a range of world-class facilities, entertainment and commercial attractions, as well as outdoor attractions dedicated to sports, adventure, wellness and culture.
Soudah Development’s sustainability commitment
By 2033, Soudah Development plans to provide 2,700 hospitality keys, 1,336 residences, and 80,000 sqm commercial space at Soudah Peaks. The project spans over 627 square kilometers of awe-inspiring nature, with less than 1 percent of the land designated for construction. Thus, it reflects Soudah Development’s commitment to protecting and preserving the environment.
Saudi Arabia’s visionary initiatives, exemplified by projects such as Soudah Peaks, underscore the nation’s commitment to innovation and sustainability. The integration of luxury and conservation showcases the kingdom’s unwavering dedication to striking a balance between progress and environmental responsibility. Saudi Arabia is firmly establishing its position on the global stage as a destination that offers extraordinary experiences.