EU event showcases European organic products and sparks collaborations in Riyadh

EU event showcases European organic products and sparks collaborations in Riyadh

European Organic Products at an event in Riyadh KSA

A culinary journey brought the European organic experience to Riyadh. The exclusive product presentation and live cooking event was held on November 20 in Najd Hall, Radisson Blu Hotel.

Participants from the horeca sector, including importers, distributors, wholesalers, grocery chains, organic shops and food bloggers, came together at the event. Moreover, they engaged with representatives from contributing organizations and had the opportunity to enjoy European organic products, such as virgin olive oil, olives, honey, and organic dairy products.

The EU event provided a platform for attendees to discuss means of collaboration, gaining insights into the European program “EU Organic Journey” and learning about its initiatives and organic production methods. Furthermore, discussions revolved around the products, participant organizations and the potential for future business collaborations. In addition, renowned nutritionist Seham Alsahli delved into the benefits of organic products. 

In addition, chef Justin Pillay showcased his culinary prowess by creating delectable dishes using a range of organic products.

The EU Organic Journey campaign promoted organic products from Greece, Romania and Bulgaria to consumers in UAE, Saudi Arabia and the USA. Participating organizations included ASPSE from Greece, Biocarpathia Cooperative from Romania and NAO from Bulgaria.

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About author

Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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