Adapting and evolving to new trends and consumer demands, the chocolate industry continues to go from strength to strength. Three chocolatiers bite into the latest trends for us, from bean-to-bar production and online gifting to AI-driven customization.

An end-to-end journey

My favorite trends in chocolate right now include the movement toward bean-to-bar production and the greater focus on transparency and sustainability. Combined, these developments allow consumers to understand the full journey of chocolate, from the farm to the final product. This trend also provides opportunities to experiment with rare and diverse cacao varieties, resulting in unique and exciting flavor profiles. It also highlights both the importance of ethical sourcing and deep connection to the origins of the ingredients.

A sensation for the senses

My ideal chocolate creation would be a multi-sensory experience that blends intricate texture, unexpected flavor pairings and artistic presentation. I envision a sculptural chocolate piece that tells a story, like a chocolate garden. The idea is that every element – from flowers to trees – is made from chocolate but has a different texture and flavor. Consumers would be offered an entirely new way to experience chocolate and engage with it in a way that sparks both curiosity and joy.

Balancing acts

When it comes to pairing, I think chocolate is best combined with complementary flavors which enhance its depth. Dark chocolate’s richness means it pairs well with berries like raspberries and strawberries, offering a balance between sweetness and tartness. Milk chocolate’s creaminess, meanwhile, complements nuts, such as almonds and hazelnuts, which add texture and warmth. When it comes to white chocolate, its sweetness is beautifully offset by citrus fruits like oranges, which provide a refreshing contrast. Other ideas include combining chocolate with spices like cinnamon or chili to introduce a delightful complexity and create a harmonious blend of flavors. These combinations elevate the chocolate experience, offering a symphony of tastes that delight the palate.

Elevating the offerings

I’m delighted to have gained the standing I’ve achieved in the chocolate industry. I put this down in large part to the dedication I’ve shown for pushing boundaries in both creativity and quality. By incorporating innovative techniques, unique flavor combinations and sustainability into my work, I strive to create an unforgettable chocolate experience. I aim to make chocolate more than just a treat and, instead, elevate it to a fine art that reflects culture, craftsmanship and passion. Building a loyal following and educating the next generation of chocolatiers has also contributed to my influence within the industry.

Satisfying changing demands

Looking ahead, I believe the chocolate industry will continue to embrace innovation, especially with ongoing interest in sustainability, health-conscious products and new cacao varieties. Technology, such as 3D printing, may play a larger role in shaping how chocolate is made, allowing for even more precision and customization. I also foresee a continuing rise in demand for high-quality, ethically sourced chocolates. This is being driven in part by consumers’ curiosity about where their food comes from and how it’s produced.

An ideal gift

The chocolate industry in the Middle East is seeing strong growth, driven by a combination of factors. These include our culture of giving gifts, increasing interest in high-quality products and rising demand for handmade chocolates. Chocolate is especially important in the region because it’s closely tied to hospitality and social gatherings. The luxury chocolate market is expanding particularly quickly, with demand rising for top quality offerings, complete with attractive packaging, for celebrations and business events. Brands are competing in flavors, presentation and overall experience, resulting in a dynamic market that encourages creativity.

Delivering delicacies 

I think the chocolate industry will expand significantly in the coming years, due to the growing population and the rising popularity of online gifting. The number of people now sending chocolates for various occasions is increasing, thanks to easy online shopping processes and personalized packaging. Brands that provide fast delivery and unique flavors will stand out. At Bostani Chocolate, we offer dedicated, efficient online platforms and delivery services that match the quality of our chocolates, completing the overall gift experience.

Creative craftsmanship

We place the emphasis on refined taste and luxury, which we believe makes us more than simply a brand. The recognition we’ve gained stems from our commitment to quality and customcrafted products, especially for the Middle East market and Saudi Arabia in particular. We have mastered blending traditional craftsmanship with modern creativity, ensuring a unique sensory experience in every piece of chocolate we make. Beyond flavor, we create gifts and bespoke keepsakes for special occasions like weddings, corporate events and festive seasons such as Ramadan and Eid. These mementoes play a part in adding to the occasion and helping to preserve important moments.

Prioritizing individuality

For us at Bostani, it’s all about adding specialized options and a personal touch. We are able to accommodate individual, family and corporate occasions, designing boxes and gifts that carry a personal touch for every event. Our offerings also cater to a range of price points, ensuring that the experience is accessible to everyone. Our aim is to provide top quality products and designs that meet clients’ expectations and reflect their individuality, whatever the occasion or celebration.

Making memories

Customers sometimes tell us that Bostani chocolate formed part of a milestone event, like a baby’s birth, a birthday or a company celebration. We are told that the chocolate added to these landmark occasions and helped to make the moment even more memorable. For us, the best part is when someone returns years later and says that being given Bostani chocolate at an event made it special. These stories mean a lot to us. They reaffirm that we don’t just make chocolate – we help, with care, to create unforgettable moments full of personalized meaning.

Adapting to changing tastes

The chocolate industry in the region is experiencing dynamic growth, driven by increasing consumer appreciation for artisanal quality and unique flavors. While international brands remain strong, there is rising demand for locally crafted chocolates that reflect regional tastes and cultural influences. Consumers are seeking high-quality ingredients, innovative textures and immersive brand experiences. We are constantly adapting by introducing authentic flavors, premium ingredients and creative collaborations that align with evolving market preferences. The industry is thriving and businesses that embrace creativity and craftsmanship are leading the way.

Meaningful indulgence

The coming years will see a greater emphasis on sustainability, personalization and experiential chocolate consumption. Ethical sourcing and eco-friendly packaging will become industry standards. Consumers will also seek chocolates that tell a story, whether through unique flavor pairings, cultural inspirations or interactive experiences. Additionally, technology will play an increasingly bigger role, with AI-driven customization and digital engagement shaping how brands connect with their audiences. At Bassam Ghrawi Confectionery, we are committed to staying ahead of these trends by innovating responsibly and creating chocolates that offer both indulgence and meaning.

Small batch vs. scalability

Artisanal chocolate is defined by craftsmanship, high-quality ingredients and a focus on unique flavors and textures. It often involves small-batch production, allowing for more creativity and refinement. Commercial chocolate, on the other hand, prioritizes consistency, scalability and accessibility, making it widely available to a global audience. Both have their advantages. Artisanal chocolate offers an exclusive, gourmet experience, while commercial chocolate ensures affordability and mass reach. At Bassam Ghrawi Confectionery, we embrace the best of both worlds, crafting chocolates that balance premium quality with broad market appeal.

From global to local

I believe that the impact we have had on the chocolate industry is due at least in part to our ability to blend tradition with innovation. With a presence in over 40 countries, we have mastered the art of creating premium chocolates that cater to diverse tastes and cultures. As a private label manufacturer, we empower brands worldwide by providing them with high-quality confectionery, customized to their individual identity. Additionally, our retail presence allows us to connect directly with consumers and offer bespoke chocolate experiences, personalized arrangements and exclusive collections.

Celebrating Lebanon

We’ve already brought our vision to life at Bassam Ghrawi Confectionery by creating chocolates that celebrate Lebanon’s rich flavors. Our collection includes chocolates inspired by traditional desserts like kunafa, kashta, orange blossom, carob and pistachio. One of our standout creations is our kunafa chocolate, a bite-sized piece filled with smooth kashta and topped with lotus. This chocolate offers an ideal balance of flavor and texture. By blending tradition with innovation, we create chocolates that honor classic tastes while bringing something new to chocolate lovers.