With high-altitude vineyards, limestone-rich soils and a Mediterranean climate, Lebanon has long possessed the natural advantages for winemaking. Building on these strengths and a rich viticultural heritage, local producers have steadily elevated their wines over the years, rewarded with international acclaim and prestigious awards. Three experts share their thoughts on everything industry-related, from tapping into global recognition to changing consumer demands.

Evolving flavor preferences

Traditionally, simple whites and full-bodied reds were the go-to options for wine in Lebanon. However, I believe our guests are now looking for more refined flavors. We’re seeing people gravitate toward whites with floral aromatics, green fruit and citrus notes, for example. Easy to enjoy as an aperitif or with a seafood platter, these wines are proving popular among younger customers. When it comes to reds, we are known in Lebanon for our love of strong, full-flavored wine. Think wood, tobacco, leather, meaty notes, ripe fruit and jammy flavors, for example, to accompany a nice piece of meat.

Single-grape success

Even though most wines are blended, I’ve noticed guests are seeking single-grape-variety wines. While requests are often for international varieties, interestingly, Lebanese grapes like Obeideh and Merwah are also proving popular. These are harder to produce when not blended, but some small wineries have made a great job of it. Additionally, oak-aged wines are in growing demand, especially whites. They deliver pleasant creamy, vanilla and nutty tones and, importantly, are a more affordable option to Burgundy.

The big wineries are firmly established with a significant following. However, small boutique wineries are also growing in popularity due to the rising number of people keen to discover new wines.

From volume to excellence

Originally, Lebanese wine was produced mainly for local consumption. I discovered it around 30 years ago through one of the country’s most iconic châteaux, which at that time was the only Lebanese label available internationally. Today, it is truly gratifying to witness how far the industry has come. The number of Lebanese wines gaining recognition and winning prestigious awards on the global stage is on the rise.

This remarkable progress reflects the dedication of both boutique wineries and established producers who have shifted their focus from volume to excellence.
By emphasizing quality, exploring the country’s diverse terroirs, carefully selecting grape varieties and adopting innovative winemaking techniques, they have elevated Lebanese wine to new heights.

Natural advantages

Lebanese wine stands out in the international market thanks to its exceptional terroir, shaped by three defining characteristics. The country enjoys a classic Mediterranean climate with four distinct seasons and over 250 days of sunshine annually. Consistent exposure to the sun plays a crucial role in grape ripening and flavor development.

Additionally, Lebanese vineyards are planted in soils with unusually high limestone content (7.5 percent), significantly above the global average of 1.5 percent. This concentration imparts freshness, minerality and a distinctive elegance to Lebanese wine.

Altitude is another key factor. The majority of vineyards are located at an average altitude of 900 meters, ranging from 600 meters to over 2,000 meters above sea level, making them the highest vineyards in the Northern Hemisphere. This elevation provides cooler nights and slower ripening, resulting in greater aromatic complexity and natural acidity.

Changing consumer tastes

For many years, international consumers have favored heavily oaked, full-bodied wines with strong extraction. However, recent trends show a clear shift, especially among younger consumers, toward lighter-bodied wines with lower alcohol levels and fruity, fresh profiles over oak-driven styles.

This evolution in taste presents an opportunity for Lebanese winemakers to embrace a more contemporary, consumer-driven approach. It is unfortunate that despite its unique attributes, Lebanese wine is still underrepresented in the global market. Mostly, it tends to be found in Middle Eastern restaurants or areas with large Lebanese diaspora populations, with the exception of more established markets like the UK and Scandinavia.

A rich viticultural heritage

Several international trends are reshaping the industry. Natural wines, produced with no chemical additives and fermented with indigenous yeasts, are driving a significant movement, especially in European markets. Additionally, demand for alcohol-free wines is growing rapidly among health-conscious consumers. We are also seeing consumers increasingly drawn to indigenous grape varieties, like Obeideh and Merwah, as more producers focus on crafting wines that reflect Lebanon’s rich viticultural heritage.

Ideal conditions

Lebanese wines stand out for their exceptional character, deeply influenced by the country’s diverse terroir and distinctive Mediterranean climate. Most vineyards are planted at high altitudes, often surrounded by majestic mountain ranges that create ideal conditions. The contrast between hot, sunny days and cool, breezy nights allows grapes to develop perfect balance, harmonizing sugar levels, acidity and phenolic ripeness. This natural equilibrium results in wines that are elegant, expressive and full of depth.

Beyond climate, Lebanon’s ancient winemaking heritage adds another layer of uniqueness. Indigenous grape varieties, some dating back thousands of years, impart distinctive aromas and flavors that cannot be replicated elsewhere. Combined with modern techniques and the passion of local producers, these qualities have elevated Lebanese wine to international acclaim.

Storytelling in a bottle

There is a growing global trend among enthusiasts toward exploring indigenous grape varieties, with consumers seeking authenticity and a deeper connection to origin. In Lebanon, this movement has inspired winemakers to experiment extensively with native grapes, both through mono-cépage wines crafted from a single variety and through creative blends that combine Lebanese indigenous grapes with renowned international varieties.

This innovative approach not only highlights the versatility and character of local grapes but also introduces unique flavor profiles that reflect Lebanon’s rich terroir. Moreover, these wines allow producers to share powerful stories of culture, history and craftsmanship, turning each bottle into a narrative experience.

Sustainability shaping the future

Sustainability has become one of the most influential trends shaping today’s industry. Producers and consumers alike are increasingly embracing eco-conscious practices, from organic and biodynamic viticulture to environmentally friendly packaging. This shift reflects a broader cultural change, as enthusiasts adopt a ‘drink less, but drink better’ philosophy.

Winemakers are also moving away from excessive use of new oak barrels to allow the true character of the grapes and terroir to shine through. The result is a growing preference for lighter, fresher and more elegant styles with softer tannins and vibrant acidity.