Discover how Fadi Selwan, foodservice technical commercial manager at Lactalis Middle East, helps chefs elevate their creations with innovative, high-quality dairy solutions. Learn his secrets for consistency, flavor and professional excellence in both pastry and savory applications across the region.
What defines your company’s success?
Our products are recognized globally for their high-quality range, which strengthens our brands among foodservice professionals consistently and effectively. Furthermore, we deliver best-in-class innovations across all categories, supported by marketing strategies designed to promote, expand and strengthen our brands regionally.
What are your best-selling products?
Since consistency is crucial in professional production, we focus on cleaner recipes and continuous innovation to satisfy chefs’ evolving requirements. Moreover, our UHT creams are best-sellers because they contain refined high-quality ingredients with reduced additives or stabilizers, emphasizing natural composition. Additionally, our professional butter stands out for bakeries, enhancing performance while delivering superior flakiness, texture and stability in pastries and baked applications.
How do your products make a chef’s work easier?
Chefs constantly seek high-quality ingredients for both pastry and savory applications, and our products support them reliably every day. Moreover, we partner with world-renowned expert chefs as brand ambassadors, enabling innovative concepts and cutting-edge solutions for chefs worldwide consistently.
How can a chef use your products to enhance culinary creations?
Our products provide superior flavor, depth and aroma, adding complexity and richness to finished recipes consistently and effectively. Consequently, chefs achieve balanced taste, stable volume and smooth consistent texture with minimal manipulation, enhancing the perceived value of every dish confidently. Ultimately, our solutions allow chefs to express their identity, creativity and precision while ensuring professional quality across all foodservice applications daily.
