What prompted you to open Minus Eighteen in Dubai?
The idea of opening Minus Eighteen came after several years of researching ice-cream brands in Dubai. We found that was a need for a high-end artisanal ice-cream concept. As people are becoming health oriented, we took the decision to go ahead with the project and offer artisanal, fresh, vegan, keto and sugar-free ice cream.
How would you rate the current B2B demand for your ice cream?
We began two months ago, and we already have around 40 business clients. They are all reputable companies that have been ordering repeatedly, and the feedback has been very positive. We are working on widening our network to attract more clients and expand our business.
Who are your most prominent clients in the hospitality sector and what are your top-selling flavors?
Restaurants, caterers and hotels are our key customers. We also cater to the end consumer through our e-commerce platform through Instagram, our website and food delivery aggregators, such as Deliveroo and Talabat. In addition to our 40 flavors of ice cream, we also sell frozen desserts. Our product range includes occidental and oriental frozen pastries, macaron filled with ice cream, ice-cream tarts, ice-cream jars and ice-cream chocolate bars. Our top-selling ice -ream flavors are ashta , jellab, meghli, rose loukoum, vanilla, chocolate orange, strawberry, lemon and salted caramel.
What are your upcoming projects?
We plan to open a flagship store to display our full line and allow our clients enjoy the best flavors of our frozen desserts.