What pastry trends are on your watch list?
At Chez Hilda, we are constantly innovating. We follow trends that fuse European and Oriental flavors and those that focus on health and specific dietary requirements,
such as low-fat, gluten-free, dairy-free and sugar-free.
How have you differentiated your brand?
Our family-owned and operated pastry shop has been open since 1987. We specialize in hand-crafted cakes, pastries and chocolates for all occasions. We provide catering for events of all sizes. Offering superior customer service is our main priority. Online shopping is also available.
What makes a pastry shop successful?
You need to have experience, solid business acumen, understand the environment where your business is located and know how to market your brand. Catering to the
needs of your customers is also vital, and you need to be passionate about what you do.
Do you have any exciting plans in the pipeline?
The pandemic has forced us to postpone all the projects we had until next year.
About author
Rita Ghantous
Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.
