Life Is Sweet In Jordan

Life Is Sweet In Jordan

HN talks to Hilda Hosh, Owner of Chez Hilda Pâtisserie and Confiserie to discover more about her brand and  recipe for staying ahead.

What pastry trends are on your watch list?
At Chez Hilda, we are constantly innovating. We follow trends that fuse European and Oriental flavors and those that focus on health and specific dietary requirements,
such as low-fat, gluten-free, dairy-free and sugar-free.

How have you differentiated your brand?
Our family-owned and operated pastry shop has been open since 1987. We specialize in hand-crafted cakes, pastries and chocolates for all occasions. We provide catering for events of all sizes. Offering superior customer service is our main priority. Online shopping is also available.

What makes a pastry shop successful?
You need to have experience, solid business acumen, understand the environment where your business is located and know how to market your brand. Catering to the
needs of your customers is also vital, and you need to be passionate about what you do.

Do you have any exciting plans in the pipeline?
The pandemic has forced us to postpone all the projects we had until next year.

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