An industry leader in Kuwait and in the MENA region, with over three decades of experience, Mohamed Najia has a repertoire that includes a variety of successes recognized on a regional and global scale
|As a hospitality and food industry veteran, how do you assess the F&B and hotel market in the Middle East?
There are a few ways we measure the F&B and hotels market. One is to check hotels’ occupancy rates, which, at the moment, are pretty average. Another is to measure the number of hotels that have opened in the past few years, and that is currently increasing. The political status of a market is also taken into consideration when it is being assessed: the more stable the government is, the better the market, and vice versa. The number of companies in the F&B sector is increasing every year, showing us that this sector is performing much better when compared to others. The expansion of HORECA Kuwait over the years, which has seen the number of participating companies double, is further proof of the growth in F&B and the hotel sector in the country.
What have been the milestones along your career path that proved to be turning points?
How important is the role HORECA Kuwait plays as a key economic driver in the F&B and hospitality industry?
offers. The increasing importance of HORECA Kuwait as a platform to exhibit the latest food products and non-food technologies is granting participants maximum exposure and access to top industry stakeholders.
What are your plans for the future?
About Mohamed Najia