Held under the theme ‘Powered by Passion,’ this year’s edition brought together decision-makers, suppliers, operators and service providers from across the region to connect to explore the latest trends and technologies, discover new products and shape the future of their businesses.
The four-day event from April 8-11 spanned 10,000 square meters, hosted over 350 exhibitors and attracted more than 24,000 professionals. From sourcing new suppliers to exploring product launches, the exhibition floor served as a hub for trade, procurement and high-level networking.
Strong support
This year’s edition also received strong governmental support, marked by the presence of: Nehmat Aoun, Lebanon’s First Lady; Laura El Khazen Lahoud, minister of tourism; Amer Al-Bissat, minister of economy and trade; Joe Issa El Khoury, minister of industry; and Nizar Hani, minister of agriculture. These and other high-profile attendees all actively participated in key activities throughout the event.
Driven by a business-first mindset, HORECA Lebanon was further elevated by the presence of 150+ industry thought leaders. More than 25 high-impact panels, masterclasses and workshops offered visitors practical insights, product innovations and strategic know-how, helping attendees to make smarter business decisions, discover new opportunities and stay ahead in a fast-evolving foodservice landscape.
Signature competitions – including the Hospitality Salon Culinaire, Lebanese Barista Competition, Bartenders’ Competition and Junior Chef Challenge – celebrated and rewarded local talent.
Celebrating Lebanese entrepreneurship
A key highlight, HORECA Innovations Pavillion paid tribute to Lebanese entrepreneurship by spotlighting 25 locally made products. Curated by a board of experts, the dedicated space showcased standout innovations across food, beverage, equipment and services.
In collaboration with the Association of Lebanese Industrialists, the Hosted Buyers’ Program welcomed more than 15 international buyers to explore new business opportunities with local SMEs.
Joumana Dammous-Salamé, managing director of Hospitality Services, the company behind HORECA, commented: “HORECA Lebanon 2025 has once again proven the strength, creativity and resilience of our industry. The passion we witnessed among exhibitors, visitors and participants was extraordinary. It’s this energy that drives us to keep going, keep building and keep believing in Lebanon’s potential.”
Looking ahead, the 30th edition of HORECA Lebanon will take place from March 24–27, 2026, with new zones, expanded participation and enhanced international engagement.
An impressive growth story
More than a trade show, HORECA has grown into a dynamic regional network – empowering industry stakeholders and creating meaningful opportunities to connect, learn, discover the latest products, celebrate talent and reward creativity. It continues to play a vital role in shaping the future of businesses and the hospitality sector as a whole.
With annual editions in Saudi Arabia, Kuwait, Jordan and the Sultanate of Oman, the HORECA Network has become a series of essential business meeting places for the hospitality and foodservice industries. Having welcomed over 500,000 professionals to date, it stands as a trusted platform for trade, innovation and knowledge exchange across the region.
