Engineer Bassam Chamoun and his architect brother, Samer, channel their culinary passion into the Lebanese Bakery, devoted to showcasing the excellence of Lebanese flatbreads. The duo’s unwavering dedication to authenticity, simplicity, and culinary ingenuity has led to resounding international success.
Ever wondered about the Lebanese Bakery’s recent growth?
“We recently unveiled new chapters in Cairo and launched our second site in Harrods, London. Each location, meticulously chosen, boasts a flagship branch in Maadi, Cairo, targeting a vibrant market, and a prestigious presence in Harrods. Meeting high standards necessitated adjustments in design, menu, and service.”
Curious about the decision to expand during this critical period and the encountered challenges?
“While much of our expansion was pre-planned, challenges arose due to border closures and travel bans. Adapting to this, we’re embracing technology, developing an online platform, and digitizing training manuals for a seamless launch despite hurdles.”
What’s on the horizon for future expansion?
“We’re gearing up to unveil a new branch in U-Walk, Riyadh next month, with a bustling schedule ahead, including plans for two Gulf cities. Our gaze extends westward, with America firmly in our sights for the Lebanese Bakery’s expansion.”
From the Author
The Lebanese Bakery’s journey is a testament to the culinary passion and commitment of Engineer Bassam Chamoun and his architect brother, Samer. With a focus on promoting the excellence of Lebanese flatbreads, their dedication to authenticity, simplicity, and culinary ingenuity has propelled The Lebanese Bakery’s international success. Recently expanding to strategic locations like Cairo and Harrods, London, each new chapter underscores the meticulous choices made by The Lebanese Bakery’s founders. Whether establishing a flagship branch in the vibrant market of Maadi, Cairo, or securing a prestigious presence in Harrods, the journey involves continual adjustments in design, menu, and service to meet the high standards set by The Lebanese Bakery. As the bakery navigates challenges posed by critical times, the decision to expand and overcome hurdles reflects a commitment to growth and innovation. With future plans, including a branch in U-Walk, Riyadh, and ambitions to reach two Gulf cities, The Lebanese Bakery’s expansion horizon extends westward, with a definite target on America.
