Roy Bou Gharios, general manager of voco Beirut Central District & DIA Hospitality, gives us the lowdown on Lebanon’s hospitality industry and voco’s role in its transformation.
How would you describe the local hospitality scene?
The hospitality scene in Lebanon blends tradition and modernity, offering a rich and diverse experience for all visitors. Despite recent challenges, the industry continues to demonstrate resilience and determination through innovative offerings and renewed guest confidence. Moreover, Beirut focuses on delivering high-quality services and crafting unique experiences that appeal to both local and international travelers alike. Furthermore, the city’s wide variety of accommodation, from boutique hotels to luxury chains, caters to every type of traveler. In addition, the presence of international brands alongside strong local concepts creates a dynamic and competitive hospitality market in Beirut.
What sets voco Beirut Central District apart from other upscale properties in the city?
Voco Beirut Central District stands out with contemporary design, seamlessly blending luxury and sustainability to create an unforgettable guest experience. Situated in the heart of Beirut’s vibrant business and cultural scene, it offers unmatched convenience for both business and leisure travelers. Moreover, the hotel’s unique mix of Lebanese culture and international standards enhances every aspect of its service, design and atmosphere. In addition, eco-friendly practices and thoughtful amenities reinforce voco’s commitment to responsible hospitality and elevated comfort for modern, conscious travelers.
How is voco Beirut positioned to support business and leisure travelers alike, particularly with its location in the Central District?
Voco Beirut is strategically located in the Central District, offering proximity to business centers, shopping destinations and vibrant entertainment venues. Additionally, business travelers benefit from meeting facilities, high-speed internet and professional service tailored to support productivity and corporate needs efficiently. Meanwhile, leisure guests enjoy the hotel’s connection to major tourist attractions, diverse dining options and rich cultural experiences across Beirut. Therefore, voco Beirut stands as a perfect choice for travelers seeking convenience, comfort and a seamless blend of work and leisure.
How do you envision voco contributing to Beirut’s tourism revival?
As Lebanon’s hospitality sector rebuilds, voco Beirut plays a key role in restoring confidence in Beirut’s tourism. The hotel’s focus on exceptional service, unique experiences and sustainability aligns with the country’s broader efforts to bring back international tourists. The hotel market in Lebanon is likely to experience a moderate recovery by a combination of returning regional travelers and increased domestic tourism, which will likely play a significant role, with Lebanese nationals and expatriates boosting tourism, particularly in leisure and family-oriented trips.
What are your plans for the property?
Future plans prioritize enhancing the guest experience while maintaining a strong focus on sustainability and innovation. In particular, upcoming projects may involve renovating the rooftop to introduce a stylish, relaxed lounge with stunning panoramic views of Beirut. Consequently, this new addition aims to elevate the overall ambience and offer guests a unique space to unwind and socialize. Ultimately, voco Beirut remains dedicated to continuous improvement, blending comfort, creativity and environmental responsibility in every aspect of the guest journey.
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