Vision-driven Saudi hospitality executive Dr. Sarah Gasim, senior VP and head of hotels KSA at JLL, explores Saudi Arabia’s strategic hospitality preparations for the 2034 FIFA World Cup and its alignment with Vision 2030.
How is Saudi Arabia preparing its hospitality infrastructure for the 2034 FIFA World Cup?
To begin with, Saudi Arabia is pursuing a two-pronged strategy to make the 2034 FIFA World Cup truly exceptional and unforgettable. Moreover, the kingdom is strategically leveraging its later host position by studying global best practices and learning from previous World Cup organizers. As a result, this provides a major advantage, allowing the creation of a blockchain of intelligence from prior host nations’ experiences. In parallel, Saudi Arabia is heavily investing in hospitality and infrastructure while fostering an inviting climate for local and global investors alike. Additionally, detailed mapping of existing infrastructure across possible host cities ensures alignment with national goals and maximizes strategic development opportunities.
What economic benefits do you foresee for the Saudi hospitality sector as a result of hosting the World Cup?
To begin with, hosting the World Cup will accelerate non-oil economic growth while leaving behind a long-lasting, world-class infrastructure legacy. Moreover, significant investments in transportation, hospitality, and public amenities are projected to enhance long-term quality of life for Saudi residents. In fact, Saudi economic forecasts already estimate non-oil GDP growth at 4.7 percent, with further increases expected from this global event. From a hospitality perspective, the upcoming World Cup represents a transformative milestone, promising both direct and indirect benefits across the sector. Specifically, direct benefits include improved facilities, broader hospitality offerings, international brand entries, and the launch of new, innovative hospitality concepts. Meanwhile, indirect benefits encompass infrastructure upgrades, increased international investment appeal and enhanced global visibility for Saudi Arabia as a tourism destination.
How does hosting the World Cup align with the objectives of Vision 2030?
Hosting the FIFA World Cup aligns closely with Vision 2030 goals, especially diversifying the kingdom’s non-oil economy. Moreover, the global event will serve as a catalyst to accelerate transformation — boosting investment, supporting SMEs and creating quality employment opportunities. In addition, it will strengthen public-private partnerships that are essential for sustainable development, innovation and long-term national economic competitiveness. Most importantly, this event positions Saudi Arabia as a modern, dynamic, and welcoming tourism destination. Ultimately, by hosting the tournament, Saudi Arabia enhances its international image while advancing national reforms and broadening its global economic footprint.
What strategies are being implemented to ensure the hospitality workforce is adequately trained and prepared?
The Kingdom is prioritizing workforce development through a range of strategic initiatives. This includes expanding hospitality education and vocational training programs, forming partnerships with global hospitality schools and introducing certification schemes. Additionally, organizations are tailoring specialized training programs to meet the expected surge in demand for skilled professionals during the event. These efforts will fully equip the workforce to deliver world-class hospitality experiences.
What long-term legacy do you anticipate the World Cup will leave on the Saudi hospitality industry?
The World Cup is anticipated to leave a transformative legacy on the ever-evolving Saudi hospitality and tourism industry landscape. Moreover, beyond the immediate economic impact, the event will build a lasting foundation for sustainable tourism development and expansion nationwide.
Consequently, it will elevate hospitality service standards significantly while strengthening Saudi Arabia’s reputation. In addition, new infrastructure, innovative hospitality offerings and growing investor confidence will ensure momentum continues well into and beyond the year 2034.
Furthermore, the event will foster a thriving culture of operational excellence, continuous innovation, and ambitious service. Ultimately, a highly skilled workforce, state-of-the-art facilities and a dynamic, globally connected tourism ecosystem will remain as a lasting legacy.
