Sheraton brand returns to the Holy City of Madinah

Sheraton brand returns to the Holy City of Madinah

 

Alex Kyriakidis President and Managing Director Middle East Africa Marriott International and Eng Gasem bin Abdul Ghani Al Maimani Chief Executive Officer, Taiba Holding

Alex Kyriakidis President and Managing Director Middle East Africa Marriott International and Eng Gasem bin Abdul Ghani Al Maimani Chief Executive Officer, Taiba Holding

Marriott International has announced the signing of Sheraton Taiba Hotel, Madinah with Taiba Holding Company – marking the return of the Sheraton brand in the Holy City of Madinah.  Anticipated to open in 2023, Sheraton Taiba Hotel, Madinah will be a full on-strategy Sheraton and will reflect the brand’s new vision with its design and activations, use of technology and welcoming communal spaces.

“We are delighted to work with the Taiba Holding Company to open our first Sheraton in Madinah, which will represent the brand’s new identity offering guests a unique experience through enhanced services and designs while staying true to its legacy,” said Alex Kyriakidis, President and Managing Director, Middle East & Africa, Marriott International.  “Religious tourism represents a significant part of the Kingdom’s non-oil economy and will continue to play a key role as the government plans to attract 30 million pilgrims by 2030. As a result, we expect the demand for hotels in the Holy Cities to increase further in the coming years.”

“We remain committed to supporting the growth of the tourism and hospitality sector under the Saudi Vision 2030 and National Transformation Program 2020, with the purpose of enhancing the country’s economy and strengthening our presence in the Kingdom,” added Kyriakidis.

Commenting on the signing, Eng. Gasem bin Abdul Ghani Al Maimani, Chief Executive Officer, Taiba Holding said, “We are very happy to be working with Marriott International to bring the Sheraton brand back again in its new transformed shape to Madinah. We continue to join hands with experienced partners to add value to our shareholders and community by bringing iconic projects to life. This deal underscores this mission and our renewed focus on expanding Taiba’s real estate investment and development activities by leveraging our substantial land bank across the Kingdom to develop hotel properties that support the Kingdom’s economy, whilst delivering memorable experiences to Madinah’s regional and global guests.”

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Sheraton Taiba Hotel, Madinah will comprise of 268 spacious and modern guest rooms.  Reflecting the new direction of the brand, the hotel will offer collaborative venues, technology enabled design, and three culinary concepts under Sheraton’s refreshed F&B philosophy.

The new aim of Sheraton is to reinforce its reputation as the world’s gathering place. In keeping with the new design direction, Sheraton Taiba Hotel, Madinah will have elements like the productivity table that will help transform the hotel lobby into a space that would make people want to eat, drink, hold meetings and linger.  he property will also introduce the ‘Community Manager’, who will deliver a unique digital experience exclusive to Sheraton.

Sheraton Taiba Hotel, Madinah will be situated in close proximity to the main entrance of the Masjid Al Nabawi Mosque and approximately 15km from the Prince Mohamed Bin Abdulaziz International Airport.

Sheraton is the most internationally distributed brand in the Marriott International portfolio, boasting nearly 450 hotels in over 72 countries and territories around the world.  The brand has been present in the Middle East for over 50 years and has built a strong legacy with guests, owners and local communities across the region.

Marriott International currently has a portfolio of 27 properties and over 8,000 rooms across nine cities in the Kingdom. The company expects to nearly double its presence in Saudi Arabia in the next five years.

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Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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