In an era where conscious consumption and culinary sophistication go hand in hand, illycaffè continues to lead the way by seamlessly blending sustainability with premium quality. Through its strategic partnership with Bidfood Middle East, illy reinforces its commitment not only to exceptional coffee but also to a better world—one cup at a time.
At the core of illy’s mission lies a deep respect for the planet. As a B-Corp certified company, illy meets the highest standards of social and environmental impact, transparency, and accountability. This prestigious certification underscores illy’s vision of doing business for good, putting people and the planet on equal footing with profit.
Further deepening this commitment, illy is also a proud participant in Regenagri, an international regenerative agriculture program that promotes soil health, biodiversity, and sustainable farming practices. This approach comes to life in the Arabica Selection Brazil Cerrado Mineiro, the first Regenagri® certified coffee made using regenerative agriculture techniques. Developed in collaboration with the Federation of Cerrado Mineiro producers, this coffee exemplifies illy’s dedication to innovation, sustainability, and quality at every stage of the supply chain.
illy’s values naturally align with the refined standards of the Michelin-starred culinary world, where taste, origin, and ethical sourcing matter. The brand’s close relationships with leading chefs and world-renowned restaurants are a testament to its place at the table of culinary artistry. Among these is Massimo Bottura, illy’s brand ambassador and a central figure in the brand’s latest international campaign, The Taste of Emotion, a celebration of the emotional connection between flavor and experience.
In addition, illy proudly leads the illy Chef Ambassador program, a unique and distinctive project that brings together a curated selection of sustainable Michelin-starred chefs. Through this initiative, illy co-creates personalized coffee blends with each chef, fostering a meaningful dialogue between the world of high gastronomy and passionate coffee lovers.
In KSA and UAE, Bidfood ME serves as the exclusive distributor of illy, bringing this legacy of excellence and purpose-driven quality to discerning hospitality partners across the region. This partnership bridges illy’s global values with local culinary ambition, empowering chefs, hotels, and restaurants to serve not only great coffee but a meaningful story behind every sip.
As the conversation around sustainability, ethics, and excellence becomes more prominent, illy and Bidfood Middle East remain at the forefront, championing a future where every cup delivers not just flavor, but impact.
