All wrapped up

Individual single-serving F&B products were very probably first introduced primarily to accommodate the commercial airline industry’s space constraints on aircrafts. The concept was then adopted by hotels over time, leading to global brands using them to serve consumers in povertystricken markets. As people began to spend more time outside of their homes, global and local brands have created their own concepts to cater to an ever-growing audience. HN unpacks this important industry to find out more.