Mubarak AlShamsi on why Abu Dhabi is fast becoming a go-to MICE destination
MICE tourism is firmly back on the map after a challenging couple of years, with in-person business events and meetings once again picking up pace. Against this promising backdrop, Mubarak AlShamsi, director of the Abu Dhabi Convention and Exhibition Bureau at the Department of Culture and Tourism, tells HN what the emirate is doing to carve a niche in this important segment.
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