​How hotels are using TikTok to market themselves

​How hotels are using TikTok to market themselves

Nour Yamout Katanani, marketing and communications director at Advanced Tastes Holding Group article about TIK TOK strategies for hotels

Nour Yamout Katanani, marketing and communications director at Advanced Tastes Holding Group, gives us the lowdown on how luxury hotels are using TikTok.

In the ever-evolving digital marketing landscape, TikTok has emerged as a crucial platform for hotels, especially luxury ones. Crafting content that resonates with the target audience requires strategic planning and execution. This offers immense potential in reaching a younger demographic and showcasing unique aspects of a hotel’s brand.

Moreover, TikTok’s ability to reach a vast audience and its transformative impact on audience engagement make it even more crucial for businesses in the hospitality industry to monitor online content, reviews and public perception. Thus, it emerges as a top priority for brands seeking powerful marketing channels. Hashtag campaigns on TikTok have proven successful, making it an attractive platform for hotels and businesses across industries.

TikTok strategies

Investing in TikTok hotel marketing offers several compelling benefits, which includes reaching a younger audience that’s dominating the platform. Crafting unique content ideas, such as behind-the-scenes footage and showcasing facilities, helps hotels stand out. Furthermore, user-generated content has become a powerful tool, encouraging guests to create videos during their stay.

Some hotels have recognized the power of TikTok as a platform to promote their brand essence on a global scale. For example, brands such as Four Seasons, St. Regis, Small Luxury Hotels, Villa Franca and Waldorf Astoria have effectively engaged with a wide audience, showcasing their luxurious offerings on a global scale. On the other hand, luxury hotels in the Middle East, particularly in Dubai, offer a wide selection of prestigious hotels. For instance, The Ritz Carlton, Burj Al Arab and The Atlantis Resort adopted location-specific content targeting the UAE market, enabling them to engage with residents and tourists.

How TikTok elevates hotel marketing

TikTok’s dynamic nature continues to surprise users.

To enhance TikTok content and broaden its reach, it is crucial for brands to not only leverage paid ads but to also collaborate with influencers and explore innovative tools that can help them stand out in the crowded landscape of social media. By investing in these strategies, brands can tap into the platform’s immense user base, in addition to creating engaging content that resonates with their target audience.

Furthermore, by leveraging popular hashtags like #luxuryhotels or #besthotels, they will surely reach the target audience needed.

With over 830 million #luxuryhotels views, TikTok is a powerful tool for reaching and converting potential customers in the hospitality industry.


Nour Yamout Katanani, marketing and communications director at Advanced Tastes Holding Group

Nour Yamout Katanani,
Marketing and Communications Director at Advanced Tastes Holding Group

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