The We Proudly Serve Starbucks® Coffee Programme, exclusively offered and distributed by Nestlé Professional across MENA, is enabling the region’s four- and five-star hotels to meet the evolving needs of consumers and gain a competitive edge in the market.
Serving Starbucks® coffee under a unique hotel brand identity
This premium coffee solution enables hotels to bring the iconic Starbucks® beverage experience in-house, all under their own café identity. Consequently, hotels enrich the overall guest journey and increase brand equity, satisfaction scores and footfall. Most importantly, it delivers a trusted and globally loved experience that today’s guests already recognize and appreciate.
Full Starbucks® menu crafted to hotel guest expectations
By integrating the We Proudly Serve Starbucks® solution, hotels can offer a familiar, high-quality coffee experience within their property. Whether in the lobby café, breakfast buffet or executive lounge, the presence of Starbucks® reinforces the message that quality and care matter. Guests can enjoy cappuccino, flat white, Americano, white chocolate mocha and Frappuccino® blended beverage, made to high standards using Arabica beans. The menu includes both dark and blonde roast options, giving guests the flexibility to enjoy their preferred flavor profile. The beverage selection stays relevant with seasonal drinks like the toffee nut latte. These periodic updates create excitement and repeat engagement among guests, helping hotels deliver a premium, ever-evolving coffee experience.
Complete end-to-end coffee support for hotels
This is more than just coffee, it’s a fully supported solution. Thus, hotels receive branded equipment, ingredients, service support, barista training and marketing assets, all structured to ensure operational ease and quality. Furthermore, staff are trained to deliver Starbucks® beverages with precision and care. Moreover, ongoing coaching and technical support ensure consistency and empower hotels to confidently run their coffee stations. By adding Starbucks® to their service mix, hotels elevate their perceived value. Guests associate the brand with quality and familiarity: two key drivers of satisfaction and loyalty.
Differentiating in a competitive hospitality market
In regions like the UAE, Saudi Arabia and Lebanon where the hotel market is saturated, this solution offers clear differentiation. Moreover, guests are more likely to choose and return to hotels that offer experiences they already love. The program is successfully implemented by leading properties in the MENA region. Furthermore, hotels using this solution report increased guest satisfaction and better reviews, reinforcing their reputation and competitive position. Digital nomads and younger guests value elevated coffee options as part of their stay. Furthermore, a premium cup of Starbucks® in the lobby or co-working space contributes to lasting impressions and brand preference. Starbucks® promotes ethical sourcing and environmental care. Moreover, these values are mirrored in every aspect of this program, aligning with the sustainability goals of forward-thinking hospitality brands.
Easy onboarding with a recognized coffee leader: Starbucks®
The onboarding process is seamless, from layout planning to product launch. Nestlé Professional ensures that every touchpoint is branded, functional and aligned with high hospitality standards. This is more than a coffee corner, it’s an extension of the brand promise. Moreover, guests leave with memories tied to comfort, quality and familiar flavors they trust. For hotels seeking to enhance guest satisfaction and raise service standards, this program offers a trusted and efficient solution. With We Proudly Serve Starbucks®, hotels are able to create moments that matter.
