Legacy Hotels Holding and 7 Management signs of a strategic Memorandum of Understanding (MOU). This formalizes a long-term collaboration aimed at developing and scaling next-generation lifestyle hospitality, dining and entertainment destinations across the MENA region.
The agreement was signed by Abdulrahman Almoayed, co-founder and CIDO of Legacy Hotels Holding and Rabih Fakhreddine, founder and group CEO of 7 Management, during an official ceremony attended by senior leadership from both organizations. Moreover, the signing took place during an official ceremony attended by senior leadership from both organizations. It marks a significant milestone in the region’s shift toward experience-led concepts beyond traditional hospitality. Moreover, the partnership sets a structured framework for joint expansion across high-growth tourism and lifestyle markets. As a result, both groups will collaborate closely on a pipeline of flagship and large-scale projects.
Developing lifestyle hospitality destinations in MENA
Under the MOU, both entities will align their respective strengths to meet growing regional demand. In particular, they will respond to demand for integrated, experience-led destinations across the region. Additionally, the collaboration combines Legacy’s investment, development and operational infrastructure with 7 Management’s internationally recognized lifestyle portfolio. Consequently, the partnership will accelerate growth and support immersive destinations beyond traditional hospitality models. Thus, it contributes to tourism diversification, destination branding, and the strengthening of local entertainment ecosystems.
The expansion efforts will focus on GCC markets, beginning with Bahrain. Furthermore, the expansion will extend across wider MENA geographies and emerging lifestyle hubs. The planned developments are expected to support job creation, talent development, and visitor attraction.
This aligns with national tourism strategies and broader economic diversification objectives.
The future of experience-led hospitality in MENA
Abdulrahman Almoayed, co-Founder and CIDO of Legacy Hotels Holding, voiced his excitement. He said: “This collaboration reflects our long-term vision to invest in and develop hospitality assets that are driven by experience. Partnering with 7 Management allows us to accelerate our expansion into lifestyle-led destinations that resonate with today’s travelers and local communities.”
Rabih Fakhreddine, founder and group CEO of 7 Management, agreed. He said: “Across the region, there is a clear shift toward destinations where dining, entertainment, and social life come together as one experience. This partnership creates a strong platform to accelerate our expansion across MENA, allowing us to scale our concepts with the right development partners. MENA has proven itself ready for globally competitive lifestyle destinations, and the momentum is only growing”.
