In celebration of World Chocolate Day, we recall standout statements from some of the region’s most influential chocolate experts.

“My ideal chocolate creation would be a multi-sensory experience that blends intricate texture, unexpected flavor pairings and artistic presentation. I envision a sculptural chocolate piece that tells a story, like a chocolate garden. The idea is that every element – from flowers to trees – is made from chocolate but has a different texture and flavor. Consumers would be offered an entirely new way to experience chocolate and engage with it in a way that sparks both curiosity and joy. At Chocolala, we aim to make chocolate more than just a treat and, instead, elevate it to a fine art that reflects culture, craftsmanship and passion.”

“I think the chocolate industry will expand significantly in the coming years, due to the growing population and the rising popularity of online gifting. The number of people now sending chocolates for various occasions is increasing, thanks to easy online shopping processes and personalized packaging. Brands that provide fast delivery and unique flavors will stand out. At Bostani Chocolate, we offer dedicated, efficient online platforms and delivery services that match the quality of our chocolates, completing the overall gift experience.”

“The coming years will see a greater emphasis on sustainability, personalization and experiential chocolate consumption. Ethical sourcing and eco-friendly packaging will become industry standards. Consumers will also seek chocolates that tell a story, whether through unique flavor pairings, cultural inspirations or interactive experiences. Additionally, technology will play an increasingly bigger role, with AI-driven customization and digital engagement shaping how brands connect with their audiences. At Bassam Ghrawi Confectionery, we are committed to staying ahead of these trends by innovating responsibly and creating chocolates that offer both indulgence and meaning.”

Chocolate suppliers

“The Middle East chocolate market is poised for significant growth, driven by a confluence of trends. Consumers are increasingly seeking healthier options, such as low-sugar and organic chocolates, while also embracing premium, artisanal products. This shift is evident in the growing popularity of brands renowned for their quality and unique attributes, like Barry-Callebaut. Marketing chocolate as a health product aligns well with the Middle East’s growing focus on wellness. Significantly, social media platforms are playing a crucial role in promoting healthier options to a wider audience.”

“In the Middle East, health awareness is growing rapidly, especially around issues like diabetes and obesity. As consumers shift toward healthier lifestyles, there’s an increasing demand for chocolate that offers indulgence without compromising health. Belcolade’s dark chocolate, with its higher cacao content, lower sugar and natural ingredients, caters directly to this trend. Additionally, its sugar-reduced variety allows consumers to enjoy premium chocolate with less guilt. The clean-label movement – where consumers look for fewer additives and more transparency – matches the brand’s commitment to quality and sustainability through the ‘origin’ chocolate types it represents.”

“At Valrhona, we bring our global chef community to life through immersive experiences. Every event we host is more than a gathering; it’s a celebration of creativity, culture, and culinary excellence. Despite rising cocoa prices and climate pressures, we stay committed to sustainable sourcing, agroecology, and long-term partnerships in places like Madagascar and Brazil to name a few. At Valrhona, quality, craftsmanship, and community are non-negotiable. Chocolate is not just a product—it’s a universal language that brings people together.”

“Healthy indulgence presents a tremendous opportunity for hospitality professionals. By incorporating these innovative chocolates into their menus, chefs can cater to a wider audience, while still delivering the decadent taste and luxurious experience that chocolate is known for.”

“There’s a growing trend toward sustainable and health-conscious chocolate. Artisanal and smaller producers are offering chocolate with higher cacao percentages, reduced sugar and plant-based ingredients, catering to vegan, lactose-intolerant and health-conscious consumers.”

“One of the most exciting trends in the world of chocolate is the rise of bean to- bar craftsmanship, which emphasizes ethical sourcing and transparent production. Consumers are seeking chocolates made from single-origin beans, often sourced from specific regions or even individual farms.”

“One trend driven by Valrhona is the emphasis on single-origin chocolates, showcasing the diverse cocoa profiles of beans from specific regions. Additionally, Valrhona has become a leader in sustainable and ethical chocolate sourcing and production, making transparency and environmental stewardship core pillars of the brand.”