Central Hotels & Resorts has revealed its ambitious goals for 2024. The group anticipates an impressive 3.5 percent overall growth in both revenue and occupancies. Central Hotels & Resorts plans strategic global expansion, capitalizing on 2023 trends and targeting key international markets for growth.
The upcoming year will see a targeted approach. There will also be a specific emphasis on capturing the burgeoning travel markets of the CIS and East European regions. Additionally, Central Hotels & Resorts aims to make substantial inroads into the dynamic travel landscapes of China and Central Asia. Thus, aligning its strategy with observed trends and tapping into the vast potential these markets hold.
Abdulla Al Abdulla, COO and group GM of Central Hotels & Resorts expresses confidence, emphasizing success through targeted international market strategies. He added: “Central Hotels & Resorts is poised for a year of unprecedented growth and strategic expansion.”
In 2023, Central Hotels & Resorts recorded a surge in December occupancy rates. A surge from 91 percent to 94 percent, accompanied by an 11 percent boost in revenue during the same period. Throughout the holiday season, a well-balanced distribution of guests across various channels contributed to the brand’s success.
Furthermore, diverse countries, including France, Germany, the UK, KSA and the Netherlands, emerged as sources of guests during this festive period. The peak month for occupancy in 2023 was November. It notably boasted a 98 percent occupancy rate, underscoring the strong demand for Central Hotels & Resorts’ offerings.
Additionally, there was a noticeable rise in the number of traveling families and couples last year. Moreover, this trend indicates a growing preference for family-oriented or romantic getaways among travelers during the specified period.
This ambitious strategy positions Central Hotels & Resorts at the forefront of the global hospitality landscape. Furthermore, tapping into emerging markets and evolving customer preferences.