Central Hotels & Resorts unveils growth strategy for 2024 

Central Hotels & Resorts unveils growth strategy for 2024 

Central Hotel The Palm - Central Hotels & Resorts unveils growth strategy for 2024

Central Hotels & Resorts has revealed its ambitious goals for 2024. The group anticipates an impressive 3.5 percent overall growth in both revenue and occupancies. Central Hotels & Resorts plans strategic global expansion, capitalizing on 2023 trends and targeting key international markets for growth.

The upcoming year will see a targeted approach. There will also be a specific emphasis on capturing the burgeoning travel markets of the CIS and East European regions. Additionally, Central Hotels & Resorts aims to make substantial inroads into the dynamic travel landscapes of China and Central Asia. Thus, aligning its strategy with observed trends and tapping into the vast potential these markets hold.

Abdulla Al Abdulla, COO and group GM of Central Hotels & Resorts expresses confidence, emphasizing success through targeted international market strategies. He added: “Central Hotels & Resorts is poised for a year of unprecedented growth and strategic expansion.”

In 2023, Central Hotels & Resorts recorded a surge in December occupancy rates. A surge from 91 percent to 94 percent, accompanied by an 11 percent boost in revenue during the same period. Throughout the holiday season, a well-balanced distribution of guests across various channels contributed to the brand’s success.

Furthermore, diverse countries, including France, Germany, the UK, KSA and the Netherlands, emerged as sources of guests during this festive period. The peak month for occupancy in 2023 was November. It notably boasted a 98 percent occupancy rate, underscoring the strong demand for Central Hotels & Resorts’ offerings.

Additionally, there was a noticeable rise in the number of traveling families and couples last year. Moreover, this trend indicates a growing preference for family-oriented or romantic getaways among travelers during the specified period.

This ambitious strategy positions Central Hotels & Resorts at the forefront of the global hospitality landscape. Furthermore, tapping into emerging markets and evolving customer preferences.


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Rita Ghantous

Rita Ghantous is a hospitality aficionado and a passionate writer with over 9 years’ experience in journalism and 5 years experience in the hospitality sector. Her passion for the performance arts and writing, started early. At 10 years old she was praised for her solo performance of the Beatles song “All My Love” accompanied by a guitarist, and was approached by a French talent scout during her school play. However, her love for writing was stronger. Fresh out of school, she became a freelance journalist for Noun Magazine and was awarded the Silver Award Cup for Outstanding Poetry, by The International Library of Poetry (Washington DC). She studied Business Management and earned a Masters degree from Saint Joseph University (USJ), her thesis was published in the Proche-Orient, Études en Management book. She then pursued a career in the hospitality industry but didn’t give up writing, that is why she launched the Four Points by Sheraton Le Verdun Newsletter. Her love for the industry and journalism led her to Hospitality Services - the organizers of the HORECA trade show in Lebanon, Saudi Arabia, Kuwait and Jordan, as well as Salon Du Chocolat, Beirut Cooking Festival, Whisky Live and other regional shows. She is currently the Publications Executive of Hospitality News Middle East, Taste & Flavors and Lebanon Traveler. It is with ultimate devotion for her magazines that she demonstrates her hospitality savoir-faire.

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